Guinness: Made of More, Woodpecker

Some are made of more.
Guinness

Advertising Agency: AMV BBDO, London, UK
Director: Peter Thwaites
Executive Creative Director: Dave Buchanan
Art Directors: Ant Nelson, Alex Grieve
Copywriters: Adrian Rossi, Mike Sutherland
Producer: Ciska Faulkner
Agency Producer: Olly Chapman
Post production: The Mill
Photographer: Nadav Kander
Print Producer: Kirstie Johnstone
Production: Gorgeous