Guinness: Made of More, Caterpillar

Some are made of more.
Guinness

Advertising Agency: AMV BBDO, London, UK
Director: Peter Thwaites
Executive Creative Director: Dave Buchanan
Art Directors: Ant Nelson, Alex Grieve
Copywriters: Adrian Rossi, Mike Sutherland
Producer: Ciska Faulkner
Agency Producer: Olly Chapman
Post production: The Mill
Photographer: Nadav Kander
Print Producer: Kirstie Johnstone
Production: Gorgeous

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12 comments

17 pencils

sudhir.misalWednesday, October 3, 2012 - 00:18

Excellent... very creative...

2028 pencils

salil.sharmaWednesday, October 3, 2012 - 00:57

awesome
i love this campaign
mind blowing guys
you all rocking..............................................

56 pencils

Chelle BooWednesday, October 3, 2012 - 01:32

oh this is amazing...

50 pencils

kootharaWednesday, October 3, 2012 - 03:10

bad photoshop!!

183 pencils

jawtokWednesday, October 3, 2012 - 03:50

It hasn't been Photoshoped, it's real!

183 pencils

jawtokWednesday, October 3, 2012 - 03:59

I really like the execution and the concept, I'm just not sure whether it fits Guiness.

314 pencils

TexasHWednesday, October 3, 2012 - 06:43

I like the idea. No doubt about that.
BUT
1- It could work with everything.
2 - Where is Guiness? Where is my beer?

7698 pencils

ShawaliWednesday, October 3, 2012 - 07:23

I may be stupid, but what does it have to do with Guiness or beer in general?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

1267 pencils

alausaWednesday, October 3, 2012 - 18:17

You're not alone in your stupidity, I'm right here with you. :)

5405 pencils

Roger KeynesWednesday, October 3, 2012 - 23:03

I may be stupider... but wasn't this idea part of an Brazilian environmental campaign posted on AoTW?

Will Think for Salary

121 pencils

Rt_solo91Thursday, October 4, 2012 - 00:13

love all of these, wish there was more of the actual beer in them.

57 pencils

maxiiphemmyThursday, October 11, 2012 - 10:37

Veeeeeerrrryyyy creative

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