Guinness: Made of More, Caterpillar

Some are made of more.
Guinness

Advertising Agency: AMV BBDO, London, UK
Director: Peter Thwaites
Executive Creative Director: Dave Buchanan
Art Directors: Ant Nelson, Alex Grieve
Copywriters: Adrian Rossi, Mike Sutherland
Producer: Ciska Faulkner
Agency Producer: Olly Chapman
Post production: The Mill
Photographer: Nadav Kander
Print Producer: Kirstie Johnstone
Production: Gorgeous

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12 comments

sudhir.misal's picture
sudhir.misal
17 pencils

Excellent... very creative...

salil.sharma's picture
salil.sharma
2278 pencils

awesome
i love this campaign
mind blowing guys
you all rocking..............................................

Chelle Boo's picture
Chelle Boo
56 pencils

oh this is amazing...

koothara's picture
koothara
50 pencils

bad photoshop!!

jawtok's picture
jawtok
183 pencils

It hasn't been Photoshoped, it's real!

jawtok's picture
jawtok
183 pencils

I really like the execution and the concept, I'm just not sure whether it fits Guiness.

TexasH's picture
TexasH
365 pencils

I like the idea. No doubt about that.
BUT
1- It could work with everything.
2 - Where is Guiness? Where is my beer?

Shawali's picture
Shawali
8404 pencils

I may be stupid, but what does it have to do with Guiness or beer in general?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

alausa's picture
alausa
1420 pencils

You're not alone in your stupidity, I'm right here with you. :)

Roger Keynes's picture
Roger Keynes
5498 pencils

I may be stupider... but wasn't this idea part of an Brazilian environmental campaign posted on AoTW?

Will Think for Salary

Rt_solo91's picture
Rt_solo91
119 pencils

love all of these, wish there was more of the actual beer in them.

maxiiphemmy's picture
maxiiphemmy
57 pencils

Veeeeeerrrryyyy creative

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