Guarana Antarctica: Pop poster, 2

SabMiller needed to spread the word about its soft drink made from guarana, the only one of its kind in the Peruvian market. The graphic art transmits all of the things that go through a young person's head, that are part of him or her, and that make him or her unique. Our inspiration came from the beautiful masks used in the Candelaria festival in Puno, in the southern Peruvian Andes.

Advertising Agency: Mayo DraftFCB, Lima, Peru
Producto: Guaraná Backus
Chief Creative Officer: Humberto Polar
Creative Directors: Joao Jackel, Monica Abad
Art Directors: Joao Jackel, Martín Asato
Copywriter: Monica Abad
Illustration: Martin Asato

April 2013


morse's picture
17002 pencils

Probably works in Peru. Looks cheesy to me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

fotdot's picture
673 pencils

So color. But not so good lah.

kleenex's picture
40310 pencils

I love the look.

Klara K.'s picture
Klara K.
3347 pencils

Reminds me of the lemur king from Madagascar.

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