Guarana Antarctica: Pop poster, 1

SabMiller needed to spread the word about its soft drink made from guarana, the only one of its kind in the Peruvian market. The graphic art transmits all of the things that go through a young person's head, that are part of him or her, and that make him or her unique. Our inspiration came from the beautiful masks used in the Candelaria festival in Puno, in the southern Peruvian Andes.

Advertising Agency: Mayo DraftFCB, Lima, Peru
Producto: Guaraná Backus
Chief Creative Officer: Humberto Polar
Creative Directors: Joao Jackel, Monica Abad
Art Directors: Joao Jackel, Martín Asato
Copywriter: Monica Abad
Illustration: Martin Asato

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4 comments

salil.sharma's picture
salil.sharma
2278 pencils

Perfect for Summer
very well executed. good work

manumartin5's picture
manumartin5
1202 pencils

Confusing, but bright.

manumartin5's picture
manumartin5
1202 pencils

Confusing, but bright.

manumartin5's picture
manumartin5
1202 pencils

Confusing, but bright.

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