Griffin's Boxing & Fitness: Strings

Brief: The client was looking to attract new customers to an old world style of cardiovascular exercises. They wanted a campaign that would not only grab the audience’s attention but remind them of the cardiovascular benefits of their services.

Solution: An attractive, attention grabbing outdoor campaign that focused on reminding its audience of the cardiovascular benefits of the client’s services.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: Rob Schlyecher, Jeremy Grice
Designer: Jose Rivas
Account Executive: Justin Van Mulligen


kleenex's picture
34632 pencils

nice concept.

adri10288's picture
339 pencils

Like It; attention grabbing. Perhaps too clever for the general population to 'get' within a second of walking by.

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