Greenpeace: Weapon of mass destruction

In 2012 a weapon of mass destruction hit our shores.
Stop the super trawlers. Greenpeace

Greenpeace has teamed up with creative agency, JayGrey, to raise awareness of the destructive super trawler, Abel Tasman (ex Margiris). Super trawlers are a serious threat to the ocean’s biodiversity as they practice indiscriminate fishing methods. The campaign calls for support from the public to stop these super trawlers from destroying Australia’s oceans.

Advertising Agency: JayGrey, Australia
Creative Director / Copywriter: Jay Furby
Art Director: David Heytman
Account Supervisor: Adrian Lugg
Client Supervisor: Jamie Ling
Retoucher: Josh Daisy
Published: August 2012