Greenpeace: Two more

Advertising Agency:DDB Paris, France
Creative Director: Alexandre Hervé
Art Director: Benjamin Marchal
Copywriter: Olivier Lefebvre
Illustrator: Mos 812, Augustin Camus
Photographer: Eric Sauvage
Art Buyers: Sophie Megrous, Bérénice Badobre
Retouching: B'Pong
Released: April 2009

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24 comments

Guest's picture
Guest

boomerangs? lots of boomerangs?
"it comes back to you"? is that the big idea?
i don't gettit...

ivan's picture
ivan

Yes, that's the idea. Whatever you do it will come back to haunt you.

Ivan Raszl, admin of AotW

Advertising Pawn's picture
Advertising Pawn
419 pencils

I really don't know what advertising would do without all these causes to create fake ads about and try to win awards with. Greenpeace becomes such an ad whore when awards season comes.

The idea of the boomerang is interesting in theory, but the quotes on them are so drab that it makes the whole series fall really flat and the whole thing is so literal that it becomes surprisingly patronizing.

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Guest's picture
Guest

not bad, the copy is pretty boring, but the idea is there. just one thing... 10 ads??? why? 2 or 3 would have done the trick

Guest's picture
Guest

Can't believe how much time these guys wasted uploading these shit ads.
Good dedication guys.

ivan's picture
ivan

Please refrain from personal attacks. Let's talk about the work.

Ivan Raszl, admin of AotW

Roshan Quintus's picture
Roshan Quintus
669 pencils

well done. well said. i think specialy when it comes to 'public interest' if u got to say a lot ... why not. its not wasting anything. there are short stories as well as long narratives.
interresting illustrations / art direction

bite me

talkingisfree's picture
talkingisfree
2569 pencils

It's not the best I've seen but is a nice idea with a good execution.
Nothing more, nothing less.

talkingisfree's picture
talkingisfree
2569 pencils

It's not the best I've seen but is a nice idea with a good execution.
Nothing more, nothing less.

Guest's picture
Guest

boomerang icon's not as strong as to twist average-people sayings. lame campaign guys.

Guest's picture
Guest

I like it. Nice Concept. Nice campaign.

Guest's picture
Guest

For me, it's a great campaign. Simple and clear. And unfortunately, so true.

Guest's picture
Guest

nice campaign and love the ads bc its from DDB. ha ha but dont like the copy.
Trihan

Guest's picture
Guest

save water.
but what about the trees that died for the boomerang?

Guest's picture
Guest

Guys we must 'ACT NOW' and stop Greenpeace!!! They are killing trees to make boomerangs for a weird campaign!!!!!

Guest's picture
Guest

Guys we must 'ACT NOW' and stop Greenpeace!!! They are killing trees to make boomerangs for a 10 ad campaign!!!!!

Guest's picture
Guest

bad ads are coming back to us..

palls's picture
palls
164 pencils

copy could have been better, something describing the idea which is what you sow is what you reap

"selling is advertisment"

copywriter.txt's picture
copywriter.txt
828 pencils

The cause is bigger and more important than a ad critic, but WWF already use this concept:
http://www.youtube.com/watch?v=1JR8CjAYxmc

linkkid's picture
linkkid
2 pencils

They have often good ideas for ads but they don't when it comes to solving the problem !

Guest's picture
Guest

Fresh for that category. Good plot.

Guest's picture
Guest

this is a good campaign.
the claims aren't hard enough but the idea is strong.

Guest's picture
Guest

Too many things to piece together. Almost worked..but in the end.. not so much.

flurl's picture
flurl
97 pencils

Art direction: Excellent
Idea: Fresh
Copy: meh...
Yet another spec ad about saving the planet for awards: Double meh.

I almost feel bad for the art director

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