Greenpeace: Two more
Advertising Agency:DDB Paris, France
Creative Director: Alexandre Hervé
Art Director: Benjamin Marchal
Copywriter: Olivier Lefebvre
Illustrator: Mos 812, Augustin Camus
Photographer: Eric Sauvage
Art Buyers: Sophie Megrous, Bérénice Badobre
Retouching: B'Pong
Released: April 2009
24 Comments
boomerangs? lots of boomerangs?
"it comes back to you"? is that the big idea?
i don't gettit...
Yes, that's the idea. Whatever you do it will come back to haunt you.
I really don't know what advertising would do without all these causes to create fake ads about and try to win awards with. Greenpeace becomes such an ad whore when awards season comes.
The idea of the boomerang is interesting in theory, but the quotes on them are so drab that it makes the whole series fall really flat and the whole thing is so literal that it becomes surprisingly patronizing.
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not bad, the copy is pretty boring, but the idea is there. just one thing... 10 ads??? why? 2 or 3 would have done the trick
Can't believe how much time these guys wasted uploading these shit ads.
Good dedication guys.
Please refrain from personal attacks. Let's talk about the work.
well done. well said. i think specialy when it comes to 'public interest' if u got to say a lot ... why not. its not wasting anything. there are short stories as well as long narratives.
interresting illustrations / art direction
bite me
It's not the best I've seen but is a nice idea with a good execution.
Nothing more, nothing less.
It's not the best I've seen but is a nice idea with a good execution.
Nothing more, nothing less.
boomerang icon's not as strong as to twist average-people sayings. lame campaign guys.
I like it. Nice Concept. Nice campaign.
For me, it's a great campaign. Simple and clear. And unfortunately, so true.
nice campaign and love the ads bc its from DDB. ha ha but dont like the copy.
Trihan
save water.
but what about the trees that died for the boomerang?
Guys we must 'ACT NOW' and stop Greenpeace!!! They are killing trees to make boomerangs for a weird campaign!!!!!
Guys we must 'ACT NOW' and stop Greenpeace!!! They are killing trees to make boomerangs for a 10 ad campaign!!!!!
bad ads are coming back to us..
copy could have been better, something describing the idea which is what you sow is what you reap
"which sells the product are the ads"
The cause is bigger and more important than a ad critic, but WWF already use this concept:
http://www.youtube.com/watch?v=1JR8CjAYxmc
They have often good ideas for ads but they don't when it comes to solving the problem !
Fresh for that category. Good plot.
this is a good campaign.
the claims aren't hard enough but the idea is strong.
Too many things to piece together. Almost worked..but in the end.. not so much.
Art direction: Excellent
Idea: Fresh
Copy: meh...
Yet another spec ad about saving the planet for awards: Double meh.
I almost feel bad for the art director