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Nicolas Sarkozy

Agency: 
Published/Aired: 
December 2009
Description: 

Outdoors in Copenhagen Aiport greet leaders, politicians and journalists after they have landed.

I'm sorry. We could have stopped catastrophic climate change... We didn't.
Copenhagen 2009. Act now - Change the future.

Advertising Agency: Arc Communications, UK
Concept / Idea, Creative Direction, Design: Toby Cotton
Photo Research: Karen Guy
Copy Edit / Tweaks: Greenpeace international Communications
Production Management and Media booking: Christina Koll
Airport photos: ©Christian Aslund/Greenpeace

Comments (24)

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Highest Rated

majx20's picture
majx20
Activity Score 58

good call for action... "before its too late" approach... not a new idea though but good

Pedestrian's picture
Pedestrian
Activity Score 492

10 of the same ad. Couldn't we have just stuck with one? Or better yet, zero?

matks's picture
matks
Activity Score 476

Don't agree. Good to see all the leaders, not just one. Copies could refer to leaders' speeches. But anyway, it's a good campaign, timing is perfect, media is well planned, the whole action is visible and clear. I've seen it on the TV news today. Good job.

morse's picture
morse
Activity Score 17518

I agree. Part of the idea is that they have to act all together.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

J Designer's picture
J Designer
Activity Score 2420

A diffrent copy for each one would have made the ad's seam more fresh.

The Lion's picture
The Lion
Activity Score 122

The aging technique is good.

agungsatria's picture
agungsatria
Activity Score 25

this is not only about the visual, it's about a Critic to these leaders who apparently maybe will not attend the Climate Change Deal on Copenhagen on December 15th, i think it's a nice campaign.. tcktcktcktck, and have powerful message about the tcktcktcktck movement it self..

*@*

second_creator's picture
second_creator
Activity Score 754

i'm sorry too

copywriter

Notorious's picture
Notorious
Activity Score 666

you have to be old to participate

outsmart me, if you can

szkwadrat's picture
szkwadrat
Activity Score 210

nice idea.

bobby666's picture
bobby666
Activity Score 1460

simple idea. powerful communication.

pulchinela's picture
pulchinela
Activity Score 1175

leaders will see it.

Wordnerd's picture
Wordnerd
Activity Score 6692

now thats the spirit! pure optimism ;)

but seriously. i doubt it is clever to show the guys just older. it has a touch of 'ok, we didn't do it - but we managed to get along anyway.'
wearing a suit and all

kgeiger's picture
kgeiger
Activity Score 7312

I unfortunately feel that the creativity of this series falls completely flat in the face of the relevant media choice as well as the sheer gravity of the event at hand. So I guess I'm sorry too. Really sorry.

Migzter13's picture
Migzter13
Activity Score 973

Nice. Hey, 2020? I don't think we're even here anymore to make that sorry at that time.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Reality Check's picture
Reality Check
Activity Score 2539

Yet the campaign, against my wishes, left me unmoved.

silvi's picture
silvi
Activity Score 4172

This campaign is in every newspaper ant tv channel. I think is brilliant and direct to the point.

Emanresu's picture
Emanresu
Activity Score 2148

It is also currently on the front page of Yahoo! Meanwhile, Adsoftheworld will remain split on "ground breaking concept" and "simple, yet effective."

Pedestrian's picture
Pedestrian
Activity Score 492

I don't see what's so brilliant about it. Take political figures, make them look old, and give us the same quote from 2020 over and over again? At best it's average...and in reality, there's no idea.

mattlittlegym's picture
mattlittlegym
Activity Score 342

I agree. Average at best. Didn't get that they were older at first. Didn't need several of these. And the message is bogus. Money making movement.

majx20's picture
majx20
Activity Score 58

good call for action... "before its too late" approach... not a new idea though but good

wildbore's picture
wildbore
Activity Score 749

spot on. well done guys!

willy wonka's picture
willy wonka
Activity Score 137

very nice, good work!!

pencilreturns's picture
pencilreturns
Activity Score 99

Looks like is trying to convince the political leaders..who don't give a damn about 2020..Sure, they will say sorry in some interview..does not make any fresh argument...relies on common people's hatred against political leaders

yvancg's picture
yvancg
Activity Score 222

Sarko would never say he is sorry, this is pure science fiction

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

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