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Shoe, 2

Agency Network: 
Published/Aired: 
June 2008
Description: 

Outdoor advertisment created by McCann, Spain for Greenpeace, within the category: Public Interest, NGO.

Advertising Agency: McCann Erickson, Madrid, Spain
Executive Creative Director: Leandro Raposo
Creative Directors: Mónica Moro, Pablo Sticker, Pablo Colonnese
Copywriters: Javier Wandosell
Art Director: Javier Wandosell
Photographer: Gonzalo Puertas
Art Buyer: Juan Pacheco
Account Supervisors: Gregorio Corrochano, Angeles Porcel

Comments (18)

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fen1x's picture
fen1x
Activity Score 471

good one but better will be put there thumbtack (drawing-pin) !

esteb's picture
esteb
Activity Score 673

Best Greenpeace ad ever seen,
9/10

XTG's picture
XTG
Activity Score 1355

if it didn't said greenpiece on the title, i could never read it on the pebble, and that just ruins the entire work :(

samarthhaveri's picture
samarthhaveri
Activity Score 47

does that mean you wear snakes and then a pebble hits your foot like the snake bites you? quite funny :)

samarthhaveri's picture
samarthhaveri
Activity Score 47

does that mean you wear snakes and then a pebble hits your foot like the snake bites you? quite funny :)

unlimilove's picture
unlimilove
Activity Score 57

the message is really nice!
it take me a lot of time to find it, but rocks!

|Some of my best friends are softwares|

desailly's picture
desailly
Activity Score 470

Unless I'm much mistaken, the idea is that Greenpeace are the annoying pebble in the shoe of this sort of fashion.

This may also be the only ad in history where the client is justified in saying "make the logo bigger".

Jupiter's picture
Jupiter
Activity Score 547

this ad tells me: "you can't handle a big logo!"...so here's a small one... go get your greenpeace magnifying glass quick!!!

commenting just to gather more pencils:-)

LisAD's picture
LisAD
Activity Score 446

charming approach.
nice shoes.

djakuza's picture
djakuza
Activity Score 517

it's exactly the same idea like these amnesty fly-logo-on-the-nose-of-dictators-stuff-shit-bla!
http://adsoftheworld.com/media/print/amnesty_international_kim_jong_il

Nevermind's picture
Nevermind
Activity Score 41

SUPERB!!

enJoy

hillbilee.com's picture
hillbilee.com
Activity Score 105

I'm with Desally

askon's picture
askon
Activity Score 433

shatty art direction + inspired idea = BADVERTISEMENT!

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

quinton_sential's picture
quinton_sential
Activity Score 64

Genius. Deserved more than bronze.

Ravages's picture
Ravages
Activity Score 842

I am not a fan of Greenpeace, or the other alarmists. But this is a hugely entertaining, clever ad. Good work.

Alistair C.'s picture
Alistair C.
Activity Score 692

very good idea hindered by the layout. needs a better photo and a zoom on the pebble, cause it's difficult to read.

adi_in's picture
adi_in
Activity Score 25

yep. most people will definitely miss the pebble and lose the message.

Tapper's picture
Tapper
Activity Score 490

They will stop people in their tracks, the wriong-doers. But its too much to get. And the payoff isn't good enough.

Strip. Strip. Strip.

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