Greenpeace: Pollute

Advertising Agency:DDB Paris, France
Creative Director: Alexandre Hervé
Art Director: Benjamin Marchal
Copywriter: Olivier Lefebvre
Illustrator: Mos 812, Augustin Camus
Photographer: Eric Sauvage
Art Buyers: Sophie Megrous, Bérénice Badobre
Retouching: B'Pong
Released: April 2009

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10 comments

ivan's picture
ivan

I like the idea of the boomerang, but the facts are wrong on this one. Nuclear is indeed much cleaner than any other energy source. Including wind or solar if you take into consideration how many turbines or solar cells need to be produced (using a lot of energy) to supply the same amount a nuclear plant gives.

Ivan Raszl, admin of AotW

StarlaY's picture
StarlaY
310 pencils

True... but if anything, any tiniest leak occurs like back in Chernobil, the results are fatal... The nature suffers from radioactive particles... the people living miles around get cancer disease. People in the Black Sea area are still suffering from high ratios of cancer after 33 years. Also, I remember that for a couple of years the tea plants were burned to ground to prevent people having radioactive tea. So yes, it's cleaner but using it carelessly will definitely come back to us. So other options maybe expensive but more risk-free.

“Inspiration exists, but it has to find us working.” Picasso.

sirvan's picture
sirvan
29870 pencils

...is this a "comes back to haunt you" message? Is that why the boomerangs?

+++

"I love some things, and don't love some other things."

ivan's picture
ivan

Correct.

Ivan Raszl, admin of AotW

sirvan's picture
sirvan
29870 pencils

I agree w/ you about nuclear. There's just so much disinformation out there. ...take DDT for instance. Same sortof thing. Oh well.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

nothing special....

Guest's picture
Guest

In France we also test nuclear bombs on small south pacific islands that pollute an area as big as France for many generations of indigenous south sea island natives.

Guest's picture
Guest

I know this does digress from commenting on the creative approach this campaign has taken but by the same token I am surprised the agency and client chose the subject of nuclear pollution given Frances history of nuclear testing in the south pacific.

Guest's picture
Guest

Obviously, I think Greenpeace are against the french nuclear tests in South Pacific. That's why they communicate on that. Remember the Rainbow Warrior's Story.

Guest's picture
Guest

Obvious double standard, and using a boomerang only exacerbates the issue

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