Greenpeace: Bubble bath

Advertising Agency:DDB Paris, France
Creative Director: Alexandre Hervé
Art Director: Benjamin Marchal
Copywriter: Olivier Lefebvre
Illustrator: Mos 812, Augustin Camus
Photographer: Eric Sauvage
Art Buyers: Sophie Megrous, Bérénice Badobre
Retouching: B'Pong
Released: April 2009

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12 comments

Guest's picture
Guest

i think this is a nice idea but 3 would be kind of enough to make a point although yes humanity is in kind of a deep s%$t.

zmekyus's picture
zmekyus
120 pencils

i totally dig the boomerang, i think somebody hit the nail on the head...

Guest's picture
Guest

THEY HIT THE NAIL ON THE HEAD WITH A BOOMERANG??? WOULDN'T IT HAVE BEEN EASIER WITH A HAMMER?

joelapompe's picture
joelapompe
3523 pencils

May I suggest "I could make a 3 posters campaign, but I prefer wasting a lot more paper, computer time and energy to do a 10 posters campaign"

http://www.joelapompe.net

Guest's picture
Guest

I really think this is a clever campaign. Well executed. Straight forward message.

Guest's picture
Guest

I really think this is a clever campaign. Well executed. Straight forward message.

theanc's picture
theanc
2778 pencils

Liked them all. Congratulations for all involved.

Guest's picture
Guest

Bien joué les gars, c'est la première fois depuis la Coupe du Monde 98 que je suis fier d'être français!

Guest's picture
Guest

OH MY GOD.......THEY JUST GO ON AND ON

at first they make sense but then they get a bit detached from the big idea as you go on.

fedric's picture
fedric
39 pencils

wow

Guest's picture
Guest

The thought of using a boomerang to illustrate things coming back to you has been done before. A boomerang isn't a fresh device. The campaign also lacks emotive appeal. It's trying to be clever for the sake of being clever. It doesn't make me think about changing my behaviour. I guess the creative team did loads of executions to win more Lions. It's better than the #$@% that won the print grand prix though.

Guest's picture
Guest

Yup, what he said...

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