Advertising Agency:DDB Paris, France
Creative Director: Alexandre Hervé
Art Director: Benjamin Marchal
Copywriter: Olivier Lefebvre
Illustrator: Mos 812, Augustin Camus
Photographer: Eric Sauvage
Art Buyers: Sophie Megrous, Bérénice Badobre
Retouching: B'Pong
Released: April 2009
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12 Comments
i think this is a nice idea but 3 would be kind of enough to make a point although yes humanity is in kind of a deep s%$t.
i totally dig the boomerang, i think somebody hit the nail on the head...
THEY HIT THE NAIL ON THE HEAD WITH A BOOMERANG??? WOULDN'T IT HAVE BEEN EASIER WITH A HAMMER?
May I suggest "I could make a 3 posters campaign, but I prefer wasting a lot more paper, computer time and energy to do a 10 posters campaign"
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I really think this is a clever campaign. Well executed. Straight forward message.
I really think this is a clever campaign. Well executed. Straight forward message.
Liked them all. Congratulations for all involved.
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Bien joué les gars, c'est la première fois depuis la Coupe du Monde 98 que je suis fier d'être français!
OH MY GOD.......THEY JUST GO ON AND ON
at first they make sense but then they get a bit detached from the big idea as you go on.
wow
The thought of using a boomerang to illustrate things coming back to you has been done before. A boomerang isn't a fresh device. The campaign also lacks emotive appeal. It's trying to be clever for the sake of being clever. It doesn't make me think about changing my behaviour. I guess the creative team did loads of executions to win more Lions. It's better than the #$@% that won the print grand prix though.
Yup, what he said...