Jaws never return
Shark killing tragedies. Showing every day.
73 million sharks are brutally killed every year. In Hong Kong last year, 4460 tons of shark's fin were consumed. Experts estimate that in the next decade, most species of sharks will be exterminated. Your choice will determine the ending of this tragedy...
Rescue sharks. Preserve the ocean. Please stop consuming shark's fin.
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Associate Creative Director: Vincent Tse, Kong Siu Lan
Art Director: Tong Cheung
Copywriter: Paul Tsang
Agency Producer: Wong Ying Ying
Agency Producer: John Lo
Illustrator: Shannon Ma