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Jaws Never Return poster

Agency: 
Published/Aired: 
November 2010
Description: 

Jaws never return
Shark killing tragedies. Showing every day.
73 million sharks are brutally killed every year. In Hong Kong last year, 4460 tons of shark's fin were consumed. Experts estimate that in the next decade, most species of sharks will be exterminated. Your choice will determine the ending of this tragedy...
Rescue sharks. Preserve the ocean. Please stop consuming shark's fin.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Associate Creative Director: Vincent Tse, Kong Siu Lan
Art Director: Tong Cheung
Copywriter: Paul Tsang
Agency Producer: Wong Ying Ying
Agency Producer: John Lo
Illustrator: Shannon Ma

Comments (20)

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AlfredoGil's picture
AlfredoGil
Activity Score 133

I love this blend of Chinese and American culture

Guest's picture
Guest

hehe totally!

tirthomitro's picture
tirthomitro
Activity Score 2758

it is incredible. the ad and the fact that the guys at HK did it.
believe you me, i have been carrying this (yes this one) in my head for 5 years.
been planning to do it for the last 2 years.
and today... "BANG".
good work no doubt

they showed me a picture & i laughed
dignity has never been photographed

tirthomitro's picture
tirthomitro
Activity Score 2758

it is incredible. the ad and the fact that the guys at HK did it.
believe you me, i have been carrying this (yes this one) in my head for 5 years.
been planning to do it for the last 2 years.
and today... "BANG".
good work no doubt

they showed me a picture & i laughed
dignity has never been photographed

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Well, shit happens. Nice idea, but done http://adsoftheworld.com/media/print/cms_jaws

tirthomitro's picture
tirthomitro
Activity Score 2758

it is incredible. the ad and the fact that the guys at HK did it.
believe you me, i have been carrying this (yes this one) in my head for 5 years.
been planning to do it for the last 2 years.
and today... "BANG".
good work no doubt

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

lol. i did this in ad school for a seafood restaurant.

DBB's picture
DBB
Activity Score 1216

Good one.

New Nice and Fun's picture
New Nice and Fun
Activity Score 377

His teeth are frightening! Nice idea, nice illustration, nice ad.

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

i would have written a different headline...instead of quoting the obvious message of the ad..the visual is nice....copy could have been more hitting...

Temple's picture
Temple
Activity Score 11337

Very nice. Without the title, it's Cannes short list.

New Nice and Fun's picture
New Nice and Fun
Activity Score 377

http://www.youtube.com/watch?v=VwFiOQyDtew&feature=player_embedded

Here is Sea Shepperd's TV Ad supporting the Green Sense message

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

This is terrible.

Guest's picture
Guest

Well that was constructive. Why is it terrible? Which part?

Guest's picture
Guest

Cannes grand prix

pol27's picture
pol27
Activity Score 40

I think this is post moderne advertising.
I like it a lot. Looks great.
GOLD!

Cheerriiee's picture
Cheerriiee
Activity Score 952

I dont entirely love this ad, but im totally in for the cause.

Dzsoi's picture
Dzsoi
Activity Score 8073

I tell you why it's terrible. Because it highlights a reason why we may NOT want to save sharks.

Guest's picture
Guest

what an irony... this exact visual as an illustration (which looked much better) was done for a hoarding and was up for over an year in Chennai, India few years back. It was for a sea food restaurant.

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