Green Sense: Jaws Never Return poster
Jaws never return
Shark killing tragedies. Showing every day.
73 million sharks are brutally killed every year. In Hong Kong last year, 4460 tons of shark's fin were consumed. Experts estimate that in the next decade, most species of sharks will be exterminated. Your choice will determine the ending of this tragedy...
Rescue sharks. Preserve the ocean. Please stop consuming shark's fin.
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Associate Creative Director: Vincent Tse, Kong Siu Lan
Art Director: Tong Cheung
Copywriter: Paul Tsang
Agency Producer: Wong Ying Ying
Agency Producer: John Lo
Illustrator: Shannon Ma


20 Comments
I love this blend of Chinese and American culture
www.thehumanmedium.com
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hehe totally!
it is incredible. the ad and the fact that the guys at HK did it.
believe you me, i have been carrying this (yes this one) in my head for 5 years.
been planning to do it for the last 2 years.
and today... "BANG".
good work no doubt
they showed me a picture & i laughed
dignity has never been photographed
it is incredible. the ad and the fact that the guys at HK did it.
believe you me, i have been carrying this (yes this one) in my head for 5 years.
been planning to do it for the last 2 years.
and today... "BANG".
good work no doubt
they showed me a picture & i laughed
dignity has never been photographed
Well, shit happens. Nice idea, but done http://adsoftheworld.com/media/print/cms_jaws
it is incredible. the ad and the fact that the guys at HK did it.
believe you me, i have been carrying this (yes this one) in my head for 5 years.
been planning to do it for the last 2 years.
and today... "BANG".
good work no doubt
they showed me a picture & i laughed
dignity has never been photographed
lol. i did this in ad school for a seafood restaurant.
Good one.
His teeth are frightening! Nice idea, nice illustration, nice ad.
http://newniceandfun.tumblr.com
i would have written a different headline...instead of quoting the obvious message of the ad..the visual is nice....copy could have been more hitting...
Very nice. Without the title, it's Cannes short list.
http://www.youtube.com/watch?v=VwFiOQyDtew&feature=player_embedded
Here is Sea Shepperd's TV Ad supporting the Green Sense message
http://newniceandfun.tumblr.com
This is terrible.
Well that was constructive. Why is it terrible? Which part?
Cannes grand prix
I think this is post moderne advertising.
I like it a lot. Looks great.
GOLD!
I dont entirely love this ad, but im totally in for the cause.
I tell you why it's terrible. Because it highlights a reason why we may NOT want to save sharks.
what an irony... this exact visual as an illustration (which looked much better) was done for a hoarding and was up for over an year in Chennai, India few years back. It was for a sea food restaurant.
Done :
http://www.joelapompe.net/2010/12/13/jaws-2-the-sequel-les-dents-de-la...
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