Green Sense: Jaws Never Return poster

Jaws never return
Shark killing tragedies. Showing every day.
73 million sharks are brutally killed every year. In Hong Kong last year, 4460 tons of shark's fin were consumed. Experts estimate that in the next decade, most species of sharks will be exterminated. Your choice will determine the ending of this tragedy...
Rescue sharks. Preserve the ocean. Please stop consuming shark's fin.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Associate Creative Director: Vincent Tse, Kong Siu Lan
Art Director: Tong Cheung
Copywriter: Paul Tsang
Agency Producer: Wong Ying Ying
Agency Producer: John Lo
Illustrator: Shannon Ma

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20 comments

AlfredoGil's picture
AlfredoGil
133 pencils

I love this blend of Chinese and American culture

Guest's picture
Guest

hehe totally!

tirthomitro's picture
tirthomitro
2720 pencils

it is incredible. the ad and the fact that the guys at HK did it.
believe you me, i have been carrying this (yes this one) in my head for 5 years.
been planning to do it for the last 2 years.
and today... "BANG".
good work no doubt

they showed me a picture & i laughed
dignity has never been photographed

tirthomitro's picture
tirthomitro
2720 pencils

it is incredible. the ad and the fact that the guys at HK did it.
believe you me, i have been carrying this (yes this one) in my head for 5 years.
been planning to do it for the last 2 years.
and today... "BANG".
good work no doubt

they showed me a picture & i laughed
dignity has never been photographed

Blashyrkh's picture
Blashyrkh
32698 pencils

Well, shit happens. Nice idea, but done http://adsoftheworld.com/media/print/cms_jaws

tirthomitro's picture
tirthomitro
2720 pencils

it is incredible. the ad and the fact that the guys at HK did it.
believe you me, i have been carrying this (yes this one) in my head for 5 years.
been planning to do it for the last 2 years.
and today... "BANG".
good work no doubt

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

lol. i did this in ad school for a seafood restaurant.

DBB's picture
DBB
1211 pencils

Good one.

New Nice and Fun's picture
New Nice and Fun
377 pencils

His teeth are frightening! Nice idea, nice illustration, nice ad.

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

i would have written a different headline...instead of quoting the obvious message of the ad..the visual is nice....copy could have been more hitting...

Temple's picture
Temple
9621 pencils

Very nice. Without the title, it's Cannes short list.

New Nice and Fun's picture
New Nice and Fun
377 pencils

http://www.youtube.com/watch?v=VwFiOQyDtew&feature=player_embedded

Here is Sea Shepperd's TV Ad supporting the Green Sense message

jamesrothenburg's picture
jamesrothenburg
554 pencils

This is terrible.

Guest's picture
Guest

Well that was constructive. Why is it terrible? Which part?

Guest's picture
Guest

Cannes grand prix

pol27's picture
pol27
40 pencils

I think this is post moderne advertising.
I like it a lot. Looks great.
GOLD!

Cheerriiee's picture
Cheerriiee
952 pencils

I dont entirely love this ad, but im totally in for the cause.

Dzsoi's picture
Dzsoi
5268 pencils

I tell you why it's terrible. Because it highlights a reason why we may NOT want to save sharks.

Guest's picture
Guest

what an irony... this exact visual as an illustration (which looked much better) was done for a hoarding and was up for over an year in Chennai, India few years back. It was for a sea food restaurant.

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