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GranataPet: Snack Check

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Your rating: None Average: 8.7 (90 votes)

GranataPet is one of the innovative leaders of high premium petfood in Germany. All food is based on pomegranate and very healthy for cats and dogs. Challenge: Creating awareness for the GranataPet dog food with a slim budget! And show the high appreciation to the owners. Idea: People eonjoy getting something for free.At a checkin at foursquare for example. And they do it over and over again! We catch the target group while waking the dog. And use the typical conditioning-approach, but now for the masters. The Message; Check in! Snack out! Just check in the location of the billboard at foursquare and the dog food comes out of the dispenser automatically. Plain and simply without being the major! And no boring voucher. Achievements: With this idea it was easy to show the dogs high appreciation of the GranataPet dog food to the owners. Its an easy way to introduce a new brand to the dog community. Hundreds of billboard visitors generate an additional demand of GranataPet at the local pet stores. And also post there logins on Facebook.

Advertising Agency: Agenta, Berlin, Hamburg, Münster, Germany
Illustrator: Lilian Neunhoeffer
Published: March 2011

10 Comments

morse's picture 8826 pencils
morse | Sun, 2011-03-27 06:03
8

That's a cool idea.

What hath God wrought

TommyO's picture 1878 pencils
TommyO | Sun, 2011-03-27 07:17

All dogs ate from a single bowl? What about the hygiene?
I'm kidding. Nice idea.

That's me!
http://blog.tapuz.co.il/wranger

atb2005's picture 13683 pencils
atb2005 | Sun, 2011-03-27 09:38
5

I had to watch this twice because I thought I missed its ingenuity on fist viewing. No, I didn't. Nothing special.

jsinth's picture 135 pencils
jsinth | Mon, 2011-03-28 00:01

It's simple and it works!

sirvan's picture 30000 pencils
sirvan | Mon, 2011-03-28 00:21

Great sampling idea. But not so good case study video.

+++

"I love some things, and don't love some other things."

Smilingsun2000's picture 3 pencils
Smilingsun2000 | Mon, 2011-03-28 02:19

good idea...

CrackerJackWorks's picture 6246 pencils
CrackerJackWorks | Mon, 2011-03-28 08:33
8

crazy good.

Twitter   Facebookreelance... http://www.crackerjackworks.com

100proof's picture 14 pencils
100proof | Mon, 2011-03-28 12:38
5

Good idea, but I don't understand the obsession with using technology that not everyone has. Why not just have them send a text message the "good old fashioned way?" Not everyone uses foursquare, and the creativity of the ad does NOT outweigh the simple fact that they IGNORED people by limiting their access to it.

I'd give the concept itself an 8/10 (free sampling in an innovative way) but have to give the ad a 5/10 because of they're being selective in who gets treats and who doesn't.

Glut's picture 4076 pencils
Glut | Wed, 2011-03-30 10:50
4

not as strong for a case.

lllYAGHMAlll's picture 9 pencils
lllYAGHMAlll | Wed, 2011-04-06 10:17

HI VERY BIUTIFULE

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