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Snack Check

Agency: 
Published/Aired: 
March 2011
Description: 

GranataPet is one of the innovative leaders of high premium petfood in Germany. All food is based on pomegranate and very healthy for cats and dogs. Challenge: Creating awareness for the GranataPet dog food with a slim budget! And show the high appreciation to the owners. Idea: People eonjoy getting something for free.At a checkin at foursquare for example. And they do it over and over again! We catch the target group while waking the dog. And use the typical conditioning-approach, but now for the masters. The Message; Check in! Snack out! Just check in the location of the billboard at foursquare and the dog food comes out of the dispenser automatically. Plain and simply without being the major! And no boring voucher. Achievements: With this idea it was easy to show the dogs high appreciation of the GranataPet dog food to the owners. Its an easy way to introduce a new brand to the dog community. Hundreds of billboard visitors generate an additional demand of GranataPet at the local pet stores. And also post there logins on Facebook.

Comments (10)

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Highest Rated

lllYAGHMAlll's picture
lllYAGHMAlll
Activity Score 9

HI VERY BIUTIFULE

morse's picture
morse
Activity Score 17397

That's a cool idea.

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TommyO's picture
TommyO
Activity Score 1866

All dogs ate from a single bowl? What about the hygiene?
I'm kidding. Nice idea.

atb2005's picture
atb2005
Activity Score 13557

I had to watch this twice because I thought I missed its ingenuity on fist viewing. No, I didn't. Nothing special.

jsinth's picture
jsinth
Activity Score 135

It's simple and it works!

sirvan's picture
sirvan
Activity Score 29860

Great sampling idea. But not so good case study video.

+++

"I love some things, and don't love some other things."

Smilingsun2000's picture
Smilingsun2000
Activity Score 3

good idea...

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18811

crazy good.

100proof's picture
100proof
Activity Score 14

Good idea, but I don't understand the obsession with using technology that not everyone has. Why not just have them send a text message the "good old fashioned way?" Not everyone uses foursquare, and the creativity of the ad does NOT outweigh the simple fact that they IGNORED people by limiting their access to it.

I'd give the concept itself an 8/10 (free sampling in an innovative way) but have to give the ad a 5/10 because of they're being selective in who gets treats and who doesn't.

Glut's picture
Glut
Activity Score 3935

not as strong for a case.

lllYAGHMAlll's picture
lllYAGHMAlll
Activity Score 9

HI VERY BIUTIFULE

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