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GranataPet: Snack Check

GranataPet is one of the innovative leaders of high premium petfood in Germany. All food is based on pomegranate and very healthy for cats and dogs. Challenge: Creating awareness for the GranataPet dog food with a slim budget! And show the high appreciation to the owners. Idea: People eonjoy getting something for free.At a checkin at foursquare for example. And they do it over and over again! We catch the target group while waking the dog. And use the typical conditioning-approach, but now for the masters. The Message; Check in! Snack out! Just check in the location of the billboard at foursquare and the dog food comes out of the dispenser automatically. Plain and simply without being the major! And no boring voucher. Achievements: With this idea it was easy to show the dogs high appreciation of the GranataPet dog food to the owners. Its an easy way to introduce a new brand to the dog community. Hundreds of billboard visitors generate an additional demand of GranataPet at the local pet stores. And also post there logins on Facebook.

Advertising Agency: Agenta, Berlin, Hamburg, Münster, Germany
Illustrator: Lilian Neunhoeffer
Published: March 2011

10 comments

morse's picture
morse
16545 pencils

That's a cool idea.

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TommyO's picture
TommyO
1866 pencils

All dogs ate from a single bowl? What about the hygiene?
I'm kidding. Nice idea.

atb2005's picture
atb2005
13567 pencils

I had to watch this twice because I thought I missed its ingenuity on fist viewing. No, I didn't. Nothing special.

jsinth's picture
jsinth
135 pencils

It's simple and it works!

sirvan's picture
sirvan
29870 pencils

Great sampling idea. But not so good case study video.

+++

"I love some things, and don't love some other things."

Smilingsun2000's picture
Smilingsun2000
3 pencils

good idea...

CrackerJackWorks's picture
CrackerJackWorks
14731 pencils

crazy good.

100proof's picture
100proof
14 pencils

Good idea, but I don't understand the obsession with using technology that not everyone has. Why not just have them send a text message the "good old fashioned way?" Not everyone uses foursquare, and the creativity of the ad does NOT outweigh the simple fact that they IGNORED people by limiting their access to it.

I'd give the concept itself an 8/10 (free sampling in an innovative way) but have to give the ad a 5/10 because of they're being selective in who gets treats and who doesn't.

Glut's picture
Glut
3947 pencils

not as strong for a case.

lllYAGHMAlll's picture
lllYAGHMAlll
9 pencils

HI VERY BIUTIFULE

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