GranataPet: Snack Check

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GranataPet is one of the innovative leaders of high premium petfood in Germany. All food is based on pomegranate and very healthy for cats and dogs. Challenge: Creating awareness for the GranataPet dog food with a slim budget! And show the high appreciation to the owners. Idea: People eonjoy getting something for free.At a checkin at foursquare for example. And they do it over and over again! We catch the target group while waking the dog. And use the typical conditioning-approach, but now for the masters. The Message; Check in! Snack out! Just check in the location of the billboard at foursquare and the dog food comes out of the dispenser automatically. Plain and simply without being the major! And no boring voucher. Achievements: With this idea it was easy to show the dogs high appreciation of the GranataPet dog food to the owners. Its an easy way to introduce a new brand to the dog community. Hundreds of billboard visitors generate an additional demand of GranataPet at the local pet stores. And also post there logins on Facebook.

Advertising Agency: Agenta, Berlin, Hamburg, Münster, Germany
Illustrator: Lilian Neunhoeffer
Published: March 2011

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10 Comments

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morse | Sun, 2011-03-27 06:03

That's a cool idea.

What hath God wrought

1878 pencils

TommyO | Sun, 2011-03-27 07:17

All dogs ate from a single bowl? What about the hygiene?
I'm kidding. Nice idea.

That's me!
http://blog.tapuz.co.il/wranger

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atb2005 | Sun, 2011-03-27 09:38

I had to watch this twice because I thought I missed its ingenuity on fist viewing. No, I didn't. Nothing special.

135 pencils

jsinth | Mon, 2011-03-28 00:01

It's simple and it works!

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sirvan | Mon, 2011-03-28 00:21

Great sampling idea. But not so good case study video.

+++

"I love some things, and don't love some other things."

3 pencils

Smilingsun2000 | Mon, 2011-03-28 02:19

good idea...

5842 pencils

CrackerJackWorks | Mon, 2011-03-28 08:33

crazy good.

reelance... http://www.crackerjackworks.com

14 pencils

100proof | Mon, 2011-03-28 12:38

Good idea, but I don't understand the obsession with using technology that not everyone has. Why not just have them send a text message the "good old fashioned way?" Not everyone uses foursquare, and the creativity of the ad does NOT outweigh the simple fact that they IGNORED people by limiting their access to it.

I'd give the concept itself an 8/10 (free sampling in an innovative way) but have to give the ad a 5/10 because of they're being selective in who gets treats and who doesn't.