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Advertising Agency: BBH, London, UK
Chief Creative Officer: John Hegarty
Executive Creative Director: Nick Gill
Creative Director: Ashidiq Ghazali
Art Director: Matt Fitch
Copywriter: Mark Lewis
Planners: Jason Gonsalves, Lawrence Kao
Account Managers: Rowena Minhas, Lucy Scott, Tove Svensson
Producer: Simon Taylor
Typographer: Rich Kennedy
Published: 2011


sirvan's picture
29870 pencils

I've been enjoying most of the Cannes winners, until now. This campaign is just meh. And the fact that it won anything should serve as a wakeup call: Cannes is a wank.


"I love some things, and don't love some other things."

scarfinati's picture
836 pencils

This delivers the message in a unique way. Its quick and compelling.

Not everything has to be a fancy visual...

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