Google Voice Search Mobile App: Leicester square

Advertising Agency: BBH, London, UK
Chief Creative Officer: John Hegarty
Executive Creative Director: Nick Gill
Creative Director: Ashidiq Ghazali
Art Director: Matt Fitch
Copywriter: Mark Lewis
Planners: Jason Gonsalves, Lawrence Kao
Account Managers: Rowena Minhas, Lucy Scott, Tove Svensson
Producer: Simon Taylor
Typographer: Rich Kennedy
Published: 2011


Reality Check's picture
Reality Check
2132 pencils

Guilty of the most mortal of all advertising sins: It's dull.

atb2005's picture
13561 pencils

Who is this campaign targeting? Non native speakers? I don't think anyone who speaks English would need help with the pronunciation of, say, travel updates or taxi numbers. Uber dull.

nerio's picture
166 pencils

I don't think it's a matter of being a native speaker or not. the service it is promoting has to do with voice searches. you can actually just say what you want Google to search for... I think in this manner the campaign is actually highlighting that capability, as you would just read that and Google would search for it... just my opinion

atb2005's picture
13561 pencils

I know. I was only mocking it.

AdBuzzer's picture
1168 pencils

I think such misspellings always draw attention and stick in mind, so it's a good tactic for out-of-home campaign. I'm not sure though if it really makes people use the new app.

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