Google Voice Search Mobile App: Leicester square

Advertising Agency: BBH, London, UK
Chief Creative Officer: John Hegarty
Executive Creative Director: Nick Gill
Creative Director: Ashidiq Ghazali
Art Director: Matt Fitch
Copywriter: Mark Lewis
Planners: Jason Gonsalves, Lawrence Kao
Account Managers: Rowena Minhas, Lucy Scott, Tove Svensson
Producer: Simon Taylor
Typographer: Rich Kennedy
Published: 2011

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5 comments

Reality Check's picture
Reality Check
1799 pencils

Guilty of the most mortal of all advertising sins: It's dull.

atb2005's picture
atb2005
13567 pencils

Who is this campaign targeting? Non native speakers? I don't think anyone who speaks English would need help with the pronunciation of, say, travel updates or taxi numbers. Uber dull.

nerio's picture
nerio
166 pencils

I don't think it's a matter of being a native speaker or not. the service it is promoting has to do with voice searches. you can actually just say what you want Google to search for... I think in this manner the campaign is actually highlighting that capability, as you would just read that and Google would search for it... just my opinion

atb2005's picture
atb2005
13567 pencils

I know. I was only mocking it.

AdBuzzer's picture
AdBuzzer
1168 pencils

I think such misspellings always draw attention and stick in mind, so it's a good tactic for out-of-home campaign. I'm not sure though if it really makes people use the new app.

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