GlaxoSmithKline: Anti-doping, Beth Tweddle

Advertising Agency: TBWA\London, UK
Executive Creative Director: Dede Laurentino
Creative Director / Copywriter: Fabio Abram
Creative Director / Art Director: Braulio Kuwabara
Chief Strategy Officer: Zaid Al-Zaidy
Strategic Planner: Jenna Hoyle
Group Account Director: Emma Massey
Account Executive: Kirsten Barnes
Head of Broadcast: Jason Ayers
Producers: Natalie Spooner, Gill Oglethorpe, Nicholas Kurs

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4 comments

morse's picture
morse
15028 pencils

I like the art direction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
25556 pencils

nice idea.

JMcc's picture
JMcc
24 pencils

The art is nice, but I'm not a fan of the copy. It comes off as antagonistic, and phrases like "chasing gold" are so vague that it's hard to make a mental substitution when picturing a specific behavior like a drug "hit." Something like "Winning the gold" might have narrowed the action.

jackblack's picture
jackblack
2230 pencils

Like the tv better. But agreed, nice idea and thought.

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