Description
Objective: Create an action to publicize the contest Chef Challenge of the newspaper Gazeta do Povo. A contest made for lovers of good food. The concept used is: Everyone has a little side of Chef.
Solution: To create an impact and generate comments on social networks, we put an important monument of the city with Chef clothing. And one day there were over a thousand shares on facebook.
This professional campaign titled 'Chef Challenge' was published in Brazil in June, 2012. It was created for the brand: Gazeta do Povo, by ad agency: Beats. This OOH Outdoor medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 12 years ago.
Credits
Advertising Agency: Beats, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Edson vaz