Objective: Create an action to publicize the contest Chef Challenge of the newspaper Gazeta do Povo. A contest made for lovers of good food. The concept used is: Everyone has a little side of Chef.
Solution: To create an impact and generate comments on social networks, we put an important monument of the city with Chef clothing. And one day there were over a thousand shares on facebook.
Outdoor advertisment created by Beats, Brazil for Gazeta do Povo, within the category: Media.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More