Gazeta do Povo: Chef Challenge

Objective: Create an action to publicize the contest Chef Challenge of the newspaper Gazeta do Povo. A contest made ​​for lovers of good food. The concept used is: Everyone has a little side of Chef.

Solution: To create an impact and generate comments on social networks, we put an important monument of the city with Chef clothing. And one day there were over a thousand shares on facebook.

Advertising Agency: Beats, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Edson vaz

June 2012

1 comment

Nike Diesel's picture
Nike Diesel
13431 pencils

Oldest trick in the book.

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