Gatorade: Equation

Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: John Norman
Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Associate Creative Directors: Renato Fernandez, Guto Araki, Gustavo Sarkis, John Figone
Art Director: Paulo Cruz
Director of Project Management / Print Services: Casey Mooney
Print Producer: Kerri Sparkman
Executive Project Manager: Karen Thomas
Senior Art Producer: Anna Willman
Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magda Huber
Account Supervisor: Kyle Webster
Account Executive: Robyn Baker
Sports Marketing: Lexi Vonderlieth, Brynn Cameron
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta, Matt Bataclan
Senior Studio Artist: Laurel Burden
Assistant Studio Manager: Riki Komachi
Photographer: Josh Withers
Executive Project Coordinator: Bob Hezlop

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7 comments

advertising ninja's picture
advertising ninja
589 pencils

what a great simple idea. love it.

Rana Shiv Charan's picture
Rana Shiv Charan
119 pencils

the only synergy to get energy...!!! very well executed

mrmoore's picture
mrmoore
160 pencils

Very nice

Milan Solanki's picture
Milan Solanki
986 pencils

idea is not new, done to death, and though workable, it's a big no for outdoor campaign,
how do you expect someone, heading some place important, to stop and take a look at your billboard

kleenex's picture
kleenex
26878 pencils

idea has been done before.

R U serious's picture
R U serious
405 pencils

It is so good and simple that everybody thinks it was done before.

Say my name, say my name...

bakamono's picture
bakamono
1006 pencils

of course it is simple, they give you the answer.

boring

because therefore it is

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