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Shade

Agency: 
Published/Aired: 
June 2009
Description: 

Photographer: Mahesh Khatate

Outdoor advertisment created by Publicis, India for Garnier, within the category: Health.

Advertising Agency: Publicis Communications, Mumbai, India
Chief Creative Officers: Ashish Khazanchi, Prasanna Sankhe
Creative Director: Bapi Bit
Copywriter: Karunasagar Sridharan
Account Manager: Payal Halwai
Account Supervisor: Dipika Narayan
Producers: Shireesh Sabnis, Santosh Shetty
Art Director: Dipti Deorukhkar

Comments (21)

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Highest Rated

Guest's picture
Guest

Now that I'm well in the 4th decade of my life, my skin type has changed from excessively oily to combination normal-to-oily. I find that I need moisture without pore-clogging oils and heavy creams. Made from Earth's Rosehip Hibiscus Face Serum is the perfect product for providing age-defying moisture and antioxidants without a heavy cream or hefty price tag. This is one of my favorite facial moisturizers.
After washing my face with a gentle pH balanced, soap-free cleanser like the Green Tea Toxin Cleanser (also from Made from Earth), I let my face air dry prior to applying the serum in small dabs under my eyes and face.

People try to guess my age, and they are usually ten years off! Go me!!

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

beautiful

Guest's picture
Guest

VERY GOOD IDEA

Guest's picture
Guest

BFD!

everartz's picture
everartz
Activity Score 7609

good

| everartz |

Guest's picture
Guest

Great idea!

Guest's picture
Guest

wicked idea, nice work

Guest's picture
Guest

Great idea. Though, looks a little too well lit for what's going on here. Does anyone feel like this is fake?
But hey, there's nothing wrong with fake advertising- just look at this brilliance:
http://adsoftheworld.com/blog/commentary_on_wrangler_we_are_animals_ca...

Primitive's picture
Primitive
Activity Score 122

not so bad


Dont waste your life taking care of It...

http://mosab.250free.com

Guest's picture
Guest

What means "BFD" ?
Bombastic Idea !

prabhath's picture
prabhath
Activity Score 60

simply, great

NatalieM's picture
NatalieM
Activity Score 1685

A marvelous and effective idea!

Guest's picture
Guest

complete SCAM. why can't people do good work on a regular basis...

ivan's picture
ivan

time, budget, client constraints

Guest's picture
Guest

It isn't photoshopped for sure...I saw a video of this billboard on bestadsontv.com

maashookshee's picture
maashookshee
Activity Score 414

well done respect...

Guest's picture
Guest

This is very good. Applause! Anyone who's lived in a tropical country knows you head for the shade whenever you can. Great communication that does something for people - gives them shade. Wonderful.

I have never made this comment on aotw before, and think most people that do are wankers and wrong, but here goes: this is Cannes. Probably Gold, but definitely gong.

annasamara's picture
annasamara
Activity Score 79

I love this one. Great idea - 10! Congratulations!

danvertising's picture
danvertising
Activity Score 50

This is hilarious. I love it.
But where the hell is this thing located? Hope it's in an area where people actually walk around a lot otherwise no one will see it.

hari.'s picture
hari.
Activity Score 375

cool. literally

Muneer Bhatti's picture
Muneer Bhatti
Activity Score 146

gud one

Guest's picture
Guest

Now that I'm well in the 4th decade of my life, my skin type has changed from excessively oily to combination normal-to-oily. I find that I need moisture without pore-clogging oils and heavy creams. Made from Earth's Rosehip Hibiscus Face Serum is the perfect product for providing age-defying moisture and antioxidants without a heavy cream or hefty price tag. This is one of my favorite facial moisturizers.
After washing my face with a gentle pH balanced, soap-free cleanser like the Green Tea Toxin Cleanser (also from Made from Earth), I let my face air dry prior to applying the serum in small dabs under my eyes and face.

People try to guess my age, and they are usually ten years off! Go me!!

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