Ads of the World

Ads of the World™ an All Creative World site

Gamma: Wallpaper Guerilla

Gamma: Wallpaper Guerilla
Your rating: None Average: 5.6 (30 votes)

GAMMA is Hollands largest DIY chain. Their campaign reads: ‘Isn’t it beautiful.’ So we decided to paper the most hideous public spaces we could find with their beautiful wallpaper. Isn’t it beautiful.

Advertising Agency: TBWA\NEBOKO, Amsterdam, The Netherlands
Art Director: Dani Polak
Copywriter: Laura Bording
Photographer: Paul Theunis
Published: December 2011

7 Comments

Hadrons's picture 5392 pencils
Hadrons | Mon, 2012-01-02 12:19
8

good idea - I can supply them with more add. :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture 8394 pencils
kleenex | Mon, 2012-01-02 12:32

great idea.

NicoCiego's picture 652 pencils
NicoCiego | Mon, 2012-01-02 21:04

There's nothing new with this kind of execution but I think this will work well for Gamma.

khronos's picture 728 pencils
khronos | Mon, 2012-01-02 23:53
3

yea i agree with nico...as much as i think it will work, its been done before and frankly its just boring...

MicheleVirgilio's picture 2372 pencils
MicheleVirgilio | Tue, 2012-01-03 10:26

Not a new idea but it doesn't means not good. Well done

http://www.mandarinoadv.com

Lazarus's picture 1304 pencils
Lazarus | Wed, 2012-01-04 18:47

Simple. Works.

MikeYikes's picture 117 pencils
MikeYikes | Thu, 2012-01-05 01:57
6

I really like the idea of wallpapering hideous places, although I question why you'd only want to wallpaper poster-covered walls. Sometimes posters can be quite attractive. Would be even more effective if they mixed up various kinds of hideous walls.

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.