Gamma: Wallpaper Guerilla

GAMMA is Hollands largest DIY chain. Their campaign reads: ‘Isn’t it beautiful.’ So we decided to paper the most hideous public spaces we could find with their beautiful wallpaper. Isn’t it beautiful.

Advertising Agency: TBWA\NEBOKO, Amsterdam, The Netherlands
Art Director: Dani Polak
Copywriter: Laura Bording
Photographer: Paul Theunis
Published: December 2011

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7 comments

Hadrons's picture
Hadrons
5743 pencils

good idea - I can supply them with more add. :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
26920 pencils

great idea.

NicoCiego's picture
NicoCiego
1035 pencils

There's nothing new with this kind of execution but I think this will work well for Gamma.

khronos's picture
khronos
998 pencils

yea i agree with nico...as much as i think it will work, its been done before and frankly its just boring...

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Not a new idea but it doesn't means not good. Well done

Lazarus's picture
Lazarus
1502 pencils

Simple. Works.

MikeYikes's picture
MikeYikes
117 pencils

I really like the idea of wallpapering hideous places, although I question why you'd only want to wallpaper poster-covered walls. Sometimes posters can be quite attractive. Would be even more effective if they mixed up various kinds of hideous walls.

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