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Galeria Melissa: Making of the animation made with 350 thousand de Post-it notes

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Your rating: None Average: 8.7 (57 votes)

Stop-motion animation created by brazilian agency Casa Darwin using 350 thousand Post-it® notes on the facade of the Galeria Melissa, in São Paulo, Brazil, to launch the Melissa Power of Love spring/summer 2012 collection.Twenty-five animators worked for 5 months to create this piece, that more than just a beautiful short film documented a surprise: more than 30 thousand spontaneous love messages left by Melissa fans and visitors. That's the power of love that Melissa creates.

Director: Cesar Cabral
Creative Director: Rodrigo Leão
Art Director: Rodrigo Leão
Agency Producer: Casa Darwin
Planner: Márcio Cócaro
Sound: Loop Reclame

9 Comments

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Sun, 2011-08-14 15:57

lots of hard work....no big idea, but I enjoy effort on large scales

Glut's picture 4076 pencils
Glut | Mon, 2011-08-15 12:19

too much effort in something that, for me, does not have the though impact.

lpgatti's picture 293 pencils
lpgatti | Mon, 2011-08-15 13:37
7

Is not so new. But without a doubt a very cool production!
congrats!

Lp Gatti

kleenex's picture 8394 pencils
kleenex | Mon, 2011-08-15 14:51

nice idea.

thedesignaddict's picture 4341 pencils
thedesignaddict | Mon, 2011-08-15 16:54
5

I dunno, that's a lot of work for a little Bang.

jackblack's picture 1462 pencils
jackblack | Tue, 2011-08-16 07:44

Cool installation. No real idea, just nice art.

Boxey's picture 8882 pencils
Boxey | Tue, 2011-08-16 09:27

Just okay.

krautland's picture 3204 pencils
krautland | Tue, 2011-09-13 08:50
4

I like this as an art piece but its not advertising.

ortega's picture 41 pencils
ortega | Wed, 2012-05-23 13:56
7

very nice! me encanta!

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