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Galeria Melissa: Making of the animation made with 350 thousand de Post-it notes

Stop-motion animation created by brazilian agency Casa Darwin using 350 thousand Post-it® notes on the facade of the Galeria Melissa, in São Paulo, Brazil, to launch the Melissa Power of Love spring/summer 2012 collection.Twenty-five animators worked for 5 months to create this piece, that more than just a beautiful short film documented a surprise: more than 30 thousand spontaneous love messages left by Melissa fans and visitors. That's the power of love that Melissa creates.

Director: Cesar Cabral
Creative Director: Rodrigo Leão
Art Director: Rodrigo Leão
Agency Producer: Casa Darwin
Planner: Márcio Cócaro
Sound: Loop Reclame

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9 comments

Ron Burgundy's picture
Ron Burgundy
1636 pencils

lots of hard work....no big idea, but I enjoy effort on large scales

Glut's picture
Glut
3947 pencils

too much effort in something that, for me, does not have the though impact.

lpgatti's picture
lpgatti
331 pencils

Is not so new. But without a doubt a very cool production!
congrats!

Lp Gatti

kleenex's picture
kleenex
29454 pencils

nice idea.

thedesignaddict's picture
thedesignaddict
5391 pencils

I dunno, that's a lot of work for a little Bang.

jackblack's picture
jackblack
2261 pencils

Cool installation. No real idea, just nice art.

Boxey's picture
Boxey
8885 pencils

Just okay.

krautland's picture
krautland
3225 pencils

I like this as an art piece but its not advertising.

ortega's picture
ortega
41 pencils

very nice! me encanta!

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