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No need, 2

Agency: 
Published/Aired: 
June 2008
Description: 

Chief Creative Officer: Amir Kassaei;

No one needs to know what you did last night.

Advertising Agency: DDB Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Copywriters: Ricardo Wolff, Marian Goetz
Art Directors: Gabriel Mattar, Johannes Hicks
Illustrator: Craig Zuckerman
Account Supervisors: Marie-Louise Jakob, Silke Lagodny
Planner: David Kamp

Comments (41)

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Highest Rated

whitewhite's picture
whitewhite
Activity Score 251

so tipptapp.... though the idea becomes agency's property still u include it in ur portfolio when u go to another agency, rite? And none denies it by saying the idea is not urs, its agency's. again, correct me if am wrong.

Prof's picture
Prof
Activity Score 1449

Sick art...

Quite really.

wildbore's picture
wildbore
Activity Score 749

nice idea!

inspirix's picture
inspirix
Activity Score 16

i think it's brilliant.

superb art direction and nice concept.

what you did last night > causes u to look shitty the next morn > hence the shades!

tipptapp's picture
tipptapp
Activity Score 133

...as seen in the AotW-Forum about a year ago...
Dear student, who had this idea: please contact the agency!

Prof's picture
Prof
Activity Score 1449

that "student" is the art director now ;)

Quite really.

Wordnerd's picture
Wordnerd
Activity Score 6692

good insight and idea! but the execution is wrong. they should have shown this stuff in the veigns of the eye itself. not on those muscles you can't see anyway

Have Heart's picture
Have Heart
Activity Score 922

Exactly my thoughts.

Jimmie's picture
Jimmie
Activity Score 127

And mine too.

fen1x's picture
fen1x
Activity Score 471

Good one, very good.
Maybe cruel but catchy.

latunde's picture
latunde
Activity Score 24

This ad stops me! Good show.

ironcity's picture
ironcity
Activity Score 55

hey tipp tapp-

there is a funny story behind this. this idea was done year ago by 2 guys at a brazilian agency. at that time it was for eye-drops. since then, these two guys moved to DDB berlin and recycled their same fucking idea, this time for sunglasses.

the CD at their former agency is a bit pissed-off right now, as you may imagine.

tipptapp's picture
tipptapp
Activity Score 133

Good to know, then, there's just the question left: who owns an idea? Tho one who had it, or the one, who pays you to have it? Very tricky...

ChuckNorris's picture
ChuckNorris
Activity Score 834

There has been some fuzz in Brazil about this.

Apparently, it was was spec piece from their book.
They pitched to the client in Brazil, but he didn't buy it. So it was never published.

They moved to DDB Berlin and pitched the same idea, with a few changes, to one of the agency's clients, which bought it and agreed to produce it properly.

It's not their former CD that is pissed (he is not even at that agency anymore), but the guy that owns that agency. He claims the idea is the agency's, even though it was never produced.

The agency is quite small, so a lot of people think he is just after some media attention.

Have Heart's picture
Have Heart
Activity Score 922

It's from the same dudes, so it's okay.

Disco Munky's picture
Disco Munky
Activity Score 3890

It might not be stolen, but same guys use same idea twice for different clients?

Aren't we paid NOT to do that?

Just saying.

"stay low, move fast"

Doin' it for the points

drunk dave's picture
drunk dave
Activity Score 1066

I need a pair.

unlimilove's picture
unlimilove
Activity Score 57

is this copy?
Same visual, same product, same baseline:

http://adsoftheworld.com/forum/exhibition/sete_pads_eye_woman
http://adsoftheworld.com/forum/exhibition/sete_pads_eye_man

|Some of my best friends are softwares|

djakuza's picture
djakuza
Activity Score 517

thnx 4 uploading. Its really unbelievable! And these won bronze in cannes...

BUT when these people are really exactly the same that did the illustrations, than it's fine!

tamer samy's picture
tamer samy
Activity Score 681

disgusting..

Eightball's picture
Eightball
Activity Score 200

My question is: what did the other two guys for being in the credits?

gwenbloch's picture
gwenbloch
Activity Score 32

Like it, nice graphism, clear idea, don't care about the distinction between muscles, nerves, or veigns.

Tapper's picture
Tapper
Activity Score 490

keep last night to yourself, is maybe a better line this is a bit see-say

Strip. Strip. Strip.

dasgoodads's picture
dasgoodads
Activity Score 101

Freaky. My favorite part is the half giraffe/half alien playing his nose flute.

Saturno's picture
Saturno
Activity Score 12

It is not copy. Working the same copy in the two campaigns

imgns's picture
imgns
Activity Score 68

I love the idea, but i have seen the exact same thing before... for another product; sete pads for eyes.. wish i know who dit it first... here goes the link:

http://adsoftheworld.com/forum/exhibition/sete_pads_eye_woman

krautland's picture
krautland
Activity Score 3216

the line could be stronger but the execution saves this decent ad from being ignored.

m í t i c o's picture
m í t i c o
Activity Score 676

Done, done. Esto ya se hizo antes en Brasil...

---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.

crisis's picture
crisis
Activity Score 189

So you got drunk, had a threesome, rode a unicorn, met a musical alien, had fun with anal beads and then your heart stopped?

Sounds good to me except for the unicorn.

quinton_sential's picture
quinton_sential
Activity Score 64

Amazing campaign, congrats to all involved. Well done to the team for persisting.

whitewhite's picture
whitewhite
Activity Score 251

So tittap the wusetion is who owns the idea...the one who made it or one who pays for it...
Answer is simple...who owns a novel? the one who rote it or one who buys it. The book maybe the reader's, but the ovel, still the writer's...correct me if am wrong.

tipptapp's picture
tipptapp
Activity Score 133

It's not that simple... most of the agency write it in their employement-contract: "all ideas belong to the agency".
So, if you have an idea during worktime (and show it to your boss), legally it's not your property anymore...

or: just think about the beatles-songs: who onwns them? it's not Paul mcCartney, its Micheal Jackson (correct me, if i'm wrong)

whitewhite's picture
whitewhite
Activity Score 251

so tipptapp.... though the idea becomes agency's property still u include it in ur portfolio when u go to another agency, rite? And none denies it by saying the idea is not urs, its agency's. again, correct me if am wrong.

Disco Munky's picture
Disco Munky
Activity Score 3890

How many times has this been paid for?

Any more than once and it's a tricky situation.

"stay low, move fast"

Doin' it for the points

tipptapp's picture
tipptapp
Activity Score 133

There's a difference between being the inventor of an idea and the owner.
sure, you can put an idea in your book, but you musn't do just what you want with it, cause your agency (ex-agency, whatever) has all the copyrights... sorry, can't expain better, as i'm not native: just ask a laywer.

Texnartist's picture
Texnartist
Activity Score 225

Right, most people buy sunglasses so that they can hide what they did the night before.
If there is nothing wrong with it, why hide it? The fact that they are hiding it means they know that it is wrong.

Why think when you can just react.

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

salvarredy's picture
salvarredy
Activity Score 354

What a great night. ha ha ha.

`the art is really nice

Farfa's picture
Farfa
Activity Score 109

Great!
I love it!

shripad's picture
shripad
Activity Score 25

good art

pindaro's picture
pindaro
Activity Score 524

niiiiiiice

pedro_braga's picture
pedro_braga
Activity Score 2

nice

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