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No need, 1

Agency: 
Published/Aired: 
June 2008
4168
Description: 

Chief Creative Officer: Amir Kassaei;

Outdoor advertisment created by DDB, Germany for Funk, within the category: Personal Accessories.

No one needs to know what you did last night.

Advertising Agency: DDB Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Copywriters: Ricardo Wolff, Marian Goetz
Art Directors: Gabriel Mattar, Johannes Hicks
Illustrator: Craig Zuckerman
Account Supervisors: Marie-Louise Jakob, Silke Lagodny
Planner: David Kamp

Comments (27)

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Highest Rated

Guest's picture
Guest

NEW FACTS

Well some other great news!

KNOLEX said they stole the idea from themselfs, but no. They stoled from Marc Paes photo for PlayStation ad, created once, recycled one more time and... BAM! Prestigious lion and possible brazilian YOUNG GUNS 09.

Ain´t they crazy?

Oh, almos forgot about the stolen link: http://www.marcpaeps.com/med.php?medid=13&c=2&l=1&p=b

Cris's picture
Cris
Activity Score 47

nice concept. scary idea.

sonucoues2002's picture
sonucoues2002
Activity Score 804

it should be "no one cant know you did last night"
anyways love the art direction

Robert_Paulson's picture
Robert_Paulson
Activity Score 18

No it shouldn't, that doesn't make any sense at all.

askon's picture
askon
Activity Score 433

Wow good eye!

You should email one of the CDs at DDB and get them to fix it for us.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

mikepants2005's picture
mikepants2005
Activity Score 504

Bad English my friend!

shajahanaman's picture
shajahanaman
Activity Score 3

good one.

fen1x's picture
fen1x
Activity Score 471

Really like it.

I have a question.
Can anyone tell me how long takes to create ad like this? Im not asking about whole process but only about graphic design side.

And please dont banished me because Im asking :D

ivan's picture
ivan

You mean the illustration part, right? It will probably take 3-5 days to an experienced illustrator. But I knew a person who would be able to do this in 8 hours. :)

fen1x's picture
fen1x
Activity Score 471

Thanks Ivan.
Its long way before me ;]

unlimilove's picture
unlimilove
Activity Score 57

is this copy?
Same visual, same product, same baseline:

http://adsoftheworld.com/forum/exhibition/sete_pads_eye_woman
http://adsoftheworld.com/forum/exhibition/sete_pads_eye_man

|Some of my best friends are softwares|

Jupiter's picture
Jupiter
Activity Score 547

thanks for the link unlimilove...now, that's what i call "RESURRECTION"...

commenting just to gather more pencils:-)

theoneandtheother's picture
theoneandtheother
Activity Score 113

thats so lame ... stealing ideas with the same visuell execution. Copy paste .... be proud of your stolen lion!!!

unlimilove's picture
unlimilove
Activity Score 57

Maybe they are not thiefsn there is no credits on the first add:

http://adsoftheworld.com/forum/exhibition/sete_pads_eye_woman

|Some of my best friends are softwares|

Knolex's picture
Knolex
Activity Score 121

They didn't steal the idea from someone else. They stole from themselves. Ricardo Wolff and Gabriel Mattar where the creators of the Ag 407 ad and now the recycled the idea on DDB. So, they don't even have the excuse that they didn't know the original ad existed.

theoneandtheother's picture
theoneandtheother
Activity Score 113

than i just have to say SORRY and a fucking amazing peace of work .... cause i really love the ad

picktokyo's picture
picktokyo
Activity Score 1404

I like the tagline, but I don't like the idea, eventhough the have nice art direction. I think the tone and manner is wrong big time.

sold's picture
sold
Activity Score 3305

well, 2 questions:
- those guys (Mattar and Wolff) still working at DDB Berlin?
- cannes is a serious festival?

about the 2nd question: one of the partners of AG407, in cannes, spoke with the jury about this case, and cannes give the lion even with that information. now we know: recycle and get a lion.

tinchowww's picture
tinchowww
Activity Score 20

I can't believe it!!! I'look for my old ideas and send them ALL! (hey, maybe I end up winning...)

B2B's picture
B2B
Activity Score 104

I like these. A good concept and well executed. I've seen other similar comments, so I know I'm not alone when I suggest that all the activities should be in the red veins IN the eyes, not BEHIND the eyes.
Well done.

BakeroRiko's picture
BakeroRiko
Activity Score 6

ufffff

roi zhang's picture
roi zhang
Activity Score 132

nice art

teenquey's picture
teenquey
Activity Score 290

well... overall i don't like it. the details on the back of the eye is good. but overall... it looks disgusting... sorry

Ravages's picture
Ravages
Activity Score 842

Decentish strategy/pitch for sunglasses. I like the effort that went into the execution, but darnit, it makes me cringe in horror. My eyes!

alenq's picture
alenq
Activity Score 109

if this was an idea recycled after the unsuccessful pitch, i would not find anything wrong with it... but this way, it's a blemish for "creatives", cannes and whole industry. and if i was a client from first run, i would love my new friends the lawyers ;)

Pirate Pete's picture
Pirate Pete
Activity Score 18

All said and done, it's a lovely insight that's been crafted into an almost bullet-proof argument. If these ads were lawyers, they'd win the case. No doubt.

"Consensus is average."

Farfa's picture
Farfa
Activity Score 109

I love it!
Che spetacol!

Guest's picture
Guest

NEW FACTS

Well some other great news!

KNOLEX said they stole the idea from themselfs, but no. They stoled from Marc Paes photo for PlayStation ad, created once, recycled one more time and... BAM! Prestigious lion and possible brazilian YOUNG GUNS 09.

Ain´t they crazy?

Oh, almos forgot about the stolen link: http://www.marcpaeps.com/med.php?medid=13&c=2&l=1&p=b

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