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Only for Children

Agency: 
Published/Aired: 
April 2013
Description: 

New campaign for the ANAR Foundation and its help line for children suffering any kind of violence. It is a special outdoor with two different messages, one for children, and another for adults.

Sometimes, child abuse is only visible to the child suffering it. If somebody hurts you, phone us and we'll help you. 116 111.

Advertising Agency: Grey, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Enric Nel·lo, Javier García Monserrat
Creative Directors: Fernando Riveros, Matías López Navajas, María Salomón
Art Directors: Jesús Martínez, Nacho Capelo, Javier Gcía. Maestro
Copywriter: Álvaro Montes, Nuño Martín
Art Buyer: Mayte Carabias, Joquin García-Morato
Account Director: Lucía Gómez Hortigüela
Account Executive: Mar Portela

Comments (14)

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Highest Rated

ironman1979's picture
ironman1979
Activity Score 1080

Advertising in funnier than making weapons.

morse's picture
morse
Activity Score 17364

Fantastic.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

lilac's picture
lilac
Activity Score 147

Amazing!

eins-eins-null's picture
eins-eins-null
Activity Score 892

good one!!!!

andylefty's picture
andylefty
Activity Score 4535

Great.

krautland's picture
krautland
Activity Score 3216

grand prix.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18545

Muy bieno.

Meredith Singh's picture
Meredith Singh
Activity Score 407

For numerous reasons, this doesn't seem practical to me. It is very clever and I think this will be a highly celebrated awards wank – but it isn't a real solution to a real problem.

First of all, it isn't even made crystal clear to the kid that only they can see the line. The agency tried to make the line clever instead of clear. It could say something more like, "Hey kid, only you can read this. Call this number if you need help."

And what difference would it make if an abusive adult can see the line? Are they going to cover the kid's eyes?

alex razzaghi's picture
alex razzaghi
Activity Score 243

Meredith Singh : you took the words out of my mouth. So funny I was just ranting about those exact points to a buddy of mine this morning.

-AR

kleenex's picture
kleenex
Activity Score 43371

Brilliant!!!

alex razzaghi's picture
alex razzaghi
Activity Score 243

The idea is emotional so it will work.
But it has more Whys than Wows for me.

goldi's picture
goldi
Activity Score 343

done so many times ...

evikRAM's picture
evikRAM
Activity Score 349

ultimate n unique...

!! जय श्रीराम !!

Gowri's picture
Gowri
Activity Score 8

clever and clear message

ironman1979's picture
ironman1979
Activity Score 1080

Advertising in funnier than making weapons.

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