NewerOlder

Fundación ANAR: Only for Children

Sometimes, child abuse is only visible to the child suffering it. If somebody hurts you, phone us and we'll help you. 116 111.

New campaign for the ANAR Foundation and its help line for children suffering any kind of violence. It is a special outdoor with two different messages, one for children, and another for adults.

Advertising Agency: Grey, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Enric Nel·lo, Javier García Monserrat
Creative Directors: Fernando Riveros, Matías López Navajas, María Salomón
Art Directors: Jesús Martínez, Nacho Capelo, Javier Gcía. Maestro
Copywriter: Álvaro Montes, Nuño Martín
Art Buyer: Mayte Carabias, Joquin García-Morato
Account Director: Lucía Gómez Hortigüela
Account Executive: Mar Portela
Published: April 2013

Related videos by Shutterstock

14 comments

morse's picture
morse
15028 pencils

Fantastic.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

lilac's picture
lilac
144 pencils

Amazing!

eins-eins-null's picture
eins-eins-null
867 pencils

good one!!!!

andylefty's picture
andylefty
4533 pencils

Great.

krautland's picture
krautland
3204 pencils

grand prix.

CrackerJackWorks's picture
CrackerJackWorks
10034 pencils

Muy bieno.

Meredith Singh's picture
Meredith Singh
392 pencils

For numerous reasons, this doesn't seem practical to me. It is very clever and I think this will be a highly celebrated awards wank – but it isn't a real solution to a real problem.

First of all, it isn't even made crystal clear to the kid that only they can see the line. The agency tried to make the line clever instead of clear. It could say something more like, "Hey kid, only you can read this. Call this number if you need help."

And what difference would it make if an abusive adult can see the line? Are they going to cover the kid's eyes?

alex razzaghi's picture
alex razzaghi
230 pencils

Meredith Singh : you took the words out of my mouth. So funny I was just ranting about those exact points to a buddy of mine this morning.

-AR

kleenex's picture
kleenex
25488 pencils

Brilliant!!!

alex razzaghi's picture
alex razzaghi
230 pencils

The idea is emotional so it will work.
But it has more Whys than Wows for me.

goldi's picture
goldi
253 pencils

done so many times ...

evikRAM's picture
evikRAM
349 pencils

ultimate n unique...

!! जय श्रीराम !!

Gowri's picture
Gowri
8 pencils

clever and clear message

ironman1979's picture
ironman1979
1038 pencils

Advertising in funnier than making weapons.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments