Fundación ANAR: Only for Children

Sometimes, child abuse is only visible to the child suffering it. If somebody hurts you, phone us and we'll help you. 116 111.

New campaign for the ANAR Foundation and its help line for children suffering any kind of violence. It is a special outdoor with two different messages, one for children, and another for adults.

Advertising Agency: Grey, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Enric Nel·lo, Javier García Monserrat
Creative Directors: Fernando Riveros, Matías López Navajas, María Salomón
Art Directors: Jesús Martínez, Nacho Capelo, Javier Gcía. Maestro
Copywriter: Álvaro Montes, Nuño Martín
Art Buyer: Mayte Carabias, Joquin García-Morato
Account Director: Lucía Gómez Hortigüela
Account Executive: Mar Portela
Published: April 2013


morse's picture
16575 pencils


.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

lilac's picture
147 pencils


eins-eins-null's picture
882 pencils

good one!!!!

andylefty's picture
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krautland's picture
3216 pencils

grand prix.

CrackerJackWorks's picture
15052 pencils

Muy bieno.

Meredith Singh's picture
Meredith Singh
409 pencils

For numerous reasons, this doesn't seem practical to me. It is very clever and I think this will be a highly celebrated awards wank – but it isn't a real solution to a real problem.

First of all, it isn't even made crystal clear to the kid that only they can see the line. The agency tried to make the line clever instead of clear. It could say something more like, "Hey kid, only you can read this. Call this number if you need help."

And what difference would it make if an abusive adult can see the line? Are they going to cover the kid's eyes?

alex razzaghi's picture
alex razzaghi
243 pencils

Meredith Singh : you took the words out of my mouth. So funny I was just ranting about those exact points to a buddy of mine this morning.


kleenex's picture
35230 pencils


alex razzaghi's picture
alex razzaghi
243 pencils

The idea is emotional so it will work.
But it has more Whys than Wows for me.

goldi's picture
279 pencils

done so many times ...

evikRAM's picture
349 pencils

ultimate n unique...

!! जय श्रीराम !!

Gowri's picture
8 pencils

clever and clear message

ironman1979's picture
1082 pencils

Advertising in funnier than making weapons.

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