Friskis&Svettis Gyms: The Workout Burger

A new habit to keep an old.

Advertising Agency: Volt, Stockholm, Sweden
Art Director: Jörgen Berglund
Copywriter: Petter Nylind
Photographer: Petter Brandt
Final Art: Åsa Stjärnquist
Production Manager: Louise Wallgren
Published: January 2014

4 comments

mr.x's picture
mr.x
974 pencils

Incorrect translation?

kleenex's picture
kleenex
33754 pencils

nice looking hamburger.

ShittyWaffle's picture
ShittyWaffle
117 pencils

So what the tagline is essentially saying, "Make exercise a new habit, but still keep your old habit of stuffing burgers down your throat" ?

TrapDaniels's picture
TrapDaniels
295 pencils

I guess they're saying that if you exercise, you can get a burger (or whatever) without getting a guilty conscience. I like that approach way better then the "LOSE WEIGHT FAT ASS"-approach gyms usually use.

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