French Road Safety: Lagerfeld
It’s yellow, it’s ugly, it doesn’t go with anything, but it could save your life.
Safety vest and reflective triangle will be obligatory in every vehicle. Get equipped now.
Advertising Agency: Lowe Stratéus, Paris, France
Creative Director: Vincent Behaeghel
Art Director: Jocelyn Berthat
Copywriter: Philippe Lopez
Photographer: Dimitri Daniloff
Published: June 2008
24 Comments
this is f+++ing great!!! LOL
Like Carl would drive a vw! :)
On the other hand, pretty solid ad
Never argue with an idiot. He'll drag you down to his level and beat you with experience.
vw? LOL
thats ford mondeo, dude
even worse choice of cars! :P
Never argue with an idiot. He'll drag you down to his level and beat you with experience.
one of the ads where using a celebrity is a great idea.
like it
I like this one,
smart, creative and so fun
wonderful
www.helene-maillet.com
some of the comments here are rather funny. it's as if a bar suddenly got five michelin stars for their food. look, it's a decent ad but nothing to write home about.
Nothing else to say except that I love this ad. It's really smart.
http://www.umbertovonspiel.com/ - Let's work together and do many great things !
Just another celeb ad.
very good, i liked it
http://jazarah.net/blog/
hey, if we use a celebrity we won't have to come up with a decent headline or concept!
I believe whoever is responsible for this believes they are advertising to idiots.
I think is great!
off course you gotta know who lagerfeld is
CuriousCat
karl lagerfeld is like a cross between andy warhol and marshall applewhite.
clever thinking. nice ad.
if u dont know who are that guy, does not work.
(for the records: i didnt say: 'nobody knows that guy')
this is so good
cool
for me, it all came down to the gloves. this is now cool.
The english translation doesn't do justice to the original quality of the copy,
http://twitter.com/gromain
be creative, or not. but make a shitload of money at least.
http://twitter.com/gromain
Even if the translation could have been better, even if the original copy in French is better, it's still a very poor concept.
Lovely. Would prefer it if read "accessorized" instead of "equipped".
www.storytellerscreative.com
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they should've have this in French...
Respect! That's what I call a celebrity campaign.
OLOL, fun to use Karl for prevention ad