France24: Couple

The first news channel available live on iPhone.

Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Advertiser's Supervisor: Nathalie Lenfant
Account Manager: Anne Guillaume
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Directors: Dimitri Guerassimov, Romain Galli
Photographer: Owen Franken/Corbis

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19 comments

everartz's picture
everartz
7611 pencils

nice...

| Everartz |

shahidali's picture
shahidali
4063 pencils

brilliant. too subtle. the finger prints should have been a bit more prominent.

shahid

jsptrck404's picture
jsptrck404
437 pencils

yes, by all means, let's make it as heavy-handed as possible.

| think small |

TRICKY's picture
TRICKY
3921 pencils

ils deviennent fort ces francais bravo

The man who stops advertising to save money is like the man who stops the clock to save time

morse's picture
morse
15028 pencils

It's great, but I have seen something similar for the iPhone with thumbprints. Don't have a link though.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kitkiritkit's picture
kitkiritkit
73 pencils

nice one.

Guest's picture
Guest

M ALISIMO, QUE COPIA MAS GRANDE!!!

LU*

shahid.h's picture
shahid.h
256 pencils

liked the idea but found a detail missing....the finger prints are of thumb shown in the ad, but generally people use index finger to touch, never seen anyone using thumb..

CurryJ's picture
CurryJ
955 pencils

Does it matter?

================================================
I think; therefore I am

Blashyrkh's picture
Blashyrkh
32698 pencils

Speaking of fingerprints, the photography is being held, not simply touched, so the index fingerprints could go behind the paper. :-p As previous post says, it doesn't matter.

FreshDesignz's picture
FreshDesignz
8 pencils

what paper? It's an iPhone ad! People using an iPhone tend to hold the phone and use their index finger to navigate. I disagree that the fingerprints are too subtle though...the photo draws one into the ad like ants on sugar and creates a question as to why there are fingerprints on the face of the ad, it is only when one reads the one line of body copy does it become overly apparent that this is an iPhone being held to look at the news on this channel.

FreshDesignz's picture
FreshDesignz
8 pencils

what paper? It's an iPhone ad! People using an iPhone tend to hold the phone and use their index finger to navigate. I disagree that the fingerprints are too subtle though...the photo draws one into the ad like ants on sugar and creates a question as to why there are fingerprints on the face of the ad, it is only when one reads the one line of body copy does it become overly apparent that this is an iPhone being held to look at the news on this channel.

NatalieM's picture
NatalieM
1687 pencils

Clever use of fingerprints. Honestly, they could be even more subtle.

Shocking imagery.

Blashyrkh's picture
Blashyrkh
32698 pencils

I have my N95 screen with almost all my fingerprints although it is not a touch screen. :) These ads are nicely done.

alexander_bickov's picture
alexander_bickov
3279 pencils

Aggressive

Bob08's picture
Bob08
749 pencils

Certainly not valid per new i-phone.

Guest's picture
Guest

not as much as good one. May be this creative is not understable for all.

Guest's picture
Guest

Copia de un trabajo de estudiante que se posteó acá, un trabajo que hizo para Iphone touch.

Los Cannes de este año, apestan.

Guest's picture
Guest

nice

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