France24: Couple
The first news channel available live on iPhone.
Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Advertiser's Supervisor: Nathalie Lenfant
Account Manager: Anne Guillaume
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Directors: Dimitri Guerassimov, Romain Galli
Photographer: Owen Franken/Corbis
19 Comments
nice...
| Everartz |
brilliant. too subtle. the finger prints should have been a bit more prominent.
shahid
yes, by all means, let's make it as heavy-handed as possible.
| think small |
ils deviennent fort ces francais bravo
The man who stops advertising to save money is like the man who stops the clock to save time
It's great, but I have seen something similar for the iPhone with thumbprints. Don't have a link though.
What hath God wrought
nice one.
M ALISIMO, QUE COPIA MAS GRANDE!!!
LU*
liked the idea but found a detail missing....the finger prints are of thumb shown in the ad, but generally people use index finger to touch, never seen anyone using thumb..
Does it matter?
================================================
I think; therefore I am
Speaking of fingerprints, the photography is being held, not simply touched, so the index fingerprints could go behind the paper. :-p As previous post says, it doesn't matter.
what paper? It's an iPhone ad! People using an iPhone tend to hold the phone and use their index finger to navigate. I disagree that the fingerprints are too subtle though...the photo draws one into the ad like ants on sugar and creates a question as to why there are fingerprints on the face of the ad, it is only when one reads the one line of body copy does it become overly apparent that this is an iPhone being held to look at the news on this channel.
what paper? It's an iPhone ad! People using an iPhone tend to hold the phone and use their index finger to navigate. I disagree that the fingerprints are too subtle though...the photo draws one into the ad like ants on sugar and creates a question as to why there are fingerprints on the face of the ad, it is only when one reads the one line of body copy does it become overly apparent that this is an iPhone being held to look at the news on this channel.
Clever use of fingerprints. Honestly, they could be even more subtle.
Shocking imagery.
-Natalie
http://www.nataliemarion.com
I have my N95 screen with almost all my fingerprints although it is not a touch screen. :) These ads are nicely done.
Aggressive
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Certainly not valid per new i-phone.
not as much as good one. May be this creative is not understable for all.
Copia de un trabajo de estudiante que se posteó acá, un trabajo que hizo para Iphone touch.
Los Cannes de este año, apestan.
nice