Advertisement

Tear-Off Limbs

Agency: 
Published/Aired: 
December 2011
Description: 

Challenge: With a very limited budget promote The Walking Dead, iPhone4s Give Away.
Solution: In the true spirit of the zombie world, these tear-off posters enabled people to tear off body parts.

The Walking Dead. New Season. Big Contest. Win a new iPhone4s.

Advertising Agency: Frank, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Jason Kinsella
Copywriter: Erik Heisholt

Comments (12)

Log in or register to post comments

Highest Rated

cortneigh's picture
cortneigh
Activity Score 45

This is a brilliant idea, love all of it.

Andrej's picture
Andrej
Activity Score 656

Fantastic, love it.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

If this has never been done before, I expect this idea to be ripped off quite some times, starting now. Pretty nice.

Billoughsby's picture
Billoughsby
Activity Score 5144

I suppose the zombie tie-in is the exclusive factor making the old idea new here. Doesn't escape a feeling of familiarity, though.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Figata. bella idea

kleenex's picture
kleenex
Activity Score 43371

good idea.

ROFL's picture
ROFL
Activity Score 2

Would have been amazing if it was 10 times bigger. Lots of people carrying around big limbs would create a talking point.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I totally agree, should've done it with real mannequins, like a real "live" poster. Would've looked so much cooler and for sure it would get some PR. But I understand, limited budget sucks sometimes.

- - -

I'm not saying they're the same as the zombie poster,
but the trick is very similar:

http://www.joe-ks.com/archives_dec2006/DentistBowling.jpg (Dentist)
http://4.bp.blogspot.com/_ucc3YgdjUvA/TUU4r7XEI7I/AAAAAAAACZs/GKD_q65J... (Dentist)
http://1.bp.blogspot.com/_NpINLHeo8rM/TBHEtwBSb0I/AAAAAAAAza8/IX06Hd4F... (Rugby) Which obviously was highly inspired by the dentist ad.

coolhandme's picture
coolhandme
Activity Score 80

Love. But should be actual size.

Spanky's picture
Spanky
Activity Score 4899

Like the idea. But it looks suspiciously fake.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Not fake, but rather a ghost ;)

thedavesiknow's picture
thedavesiknow
Activity Score 167

Fantastic.

cortneigh's picture
cortneigh
Activity Score 45

This is a brilliant idea, love all of it.

Advertisement