Fox Crime, The Walking Dead: Tear-Off Limbs

The Walking Dead. New Season. Big Contest. Win a new iPhone4s.

Challenge: With a very limited budget promote The Walking Dead, iPhone4s Give Away.
Solution: In the true spirit of the zombie world, these tear-off posters enabled people to tear off body parts.

Advertising Agency: Frank, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Jason Kinsella
Copywriter: Erik Heisholt

12 comments

Andrej's picture
Andrej
656 pencils

Fantastic, love it.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

If this has never been done before, I expect this idea to be ripped off quite some times, starting now. Pretty nice.

Billoughsby's picture
Billoughsby
5091 pencils

I suppose the zombie tie-in is the exclusive factor making the old idea new here. Doesn't escape a feeling of familiarity, though.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Figata. bella idea

kleenex's picture
kleenex
29454 pencils

good idea.

ROFL's picture
ROFL
2 pencils

Would have been amazing if it was 10 times bigger. Lots of people carrying around big limbs would create a talking point.

Nike Diesel's picture
Nike Diesel
13389 pencils

I totally agree, should've done it with real mannequins, like a real "live" poster. Would've looked so much cooler and for sure it would get some PR. But I understand, limited budget sucks sometimes.

- - -

I'm not saying they're the same as the zombie poster,
but the trick is very similar:

http://www.joe-ks.com/archives_dec2006/DentistBowling.jpg (Dentist)
http://4.bp.blogspot.com/_ucc3YgdjUvA/TUU4r7XEI7I/AAAAAAAACZs/GKD_q65J... (Dentist)
http://1.bp.blogspot.com/_NpINLHeo8rM/TBHEtwBSb0I/AAAAAAAAza8/IX06Hd4F... (Rugby) Which obviously was highly inspired by the dentist ad.

coolhandme's picture
coolhandme
80 pencils

Love. But should be actual size.

Spanky's picture
Spanky
4898 pencils

Like the idea. But it looks suspiciously fake.

Nike Diesel's picture
Nike Diesel
13389 pencils

Not fake, but rather a ghost ;)

thedavesiknow's picture
thedavesiknow
167 pencils

Fantastic.

cortneigh's picture
cortneigh
45 pencils

This is a brilliant idea, love all of it.

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