Fox Crime, The Walking Dead: Tear-Off Limbs
The Walking Dead. New Season. Big Contest. Win a new iPhone4s.
Challenge: With a very limited budget promote The Walking Dead, iPhone4s Give Away.
Solution: In the true spirit of the zombie world, these tear-off posters enabled people to tear off body parts.
Advertising Agency: Frank, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Jason Kinsella
Copywriter: Erik Heisholt
11 Comments
Fantastic, love it.
If this has never been done before, I expect this idea to be ripped off quite some times, starting now. Pretty nice.
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http://twitter.com/jackmancer/
I suppose the zombie tie-in is the exclusive factor making the old idea new here. Doesn't escape a feeling of familiarity, though.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Figata. bella idea
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good idea.
Would have been amazing if it was 10 times bigger. Lots of people carrying around big limbs would create a talking point.
I totally agree, should've done it with real mannequins, like a real "live" poster. Would've looked so much cooler and for sure it would get some PR. But I understand, limited budget sucks sometimes.
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I'm not saying they're the same as the zombie poster,
but the trick is very similar:
http://www.joe-ks.com/archives_dec2006/DentistBowling.jpg (Dentist)
http://4.bp.blogspot.com/_ucc3YgdjUvA/TUU4r7XEI7I/AAAAAAAACZs/GKD_q65J... (Dentist)
http://1.bp.blogspot.com/_NpINLHeo8rM/TBHEtwBSb0I/AAAAAAAAza8/IX06Hd4F... (Rugby) Which obviously was highly inspired by the dentist ad.
Love. But should be actual size.
Like the idea. But it looks suspiciously fake.
Not fake, but rather a ghost ;)
Fantastic.