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Council

Agency Network: 
Published/Aired: 
February 2012
Description: 

Outdoor advertisment created by Special Group, New Zealand for FOUR, within the category: Media.

Advertising Agency: Special Group, New Zealand
Creative Directors: Rob Jack, Tony Bradbourne
Art Director: Sarah Frizzell
Copywriter: Kim Frazer
Account Director: Annabel Rees
Account manager: Stephanie Lee

Comments (8)

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kleenex's picture
kleenex
Activity Score 49042

love all three ads.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Nice, but this has been done many times. Show the bad reaction from somebody out of your target audience.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

figata

andylefty's picture
andylefty
Activity Score 4535

As Jaap has said, feels very familiar. Think I've seen it done for South Park.

Angloitalian's picture
Angloitalian
Activity Score 18

Using the negative from one group as a positive for another is, as some have already said, a familiar theme. However, it has been done well with all three ads.

push's picture
push
Activity Score 85

good campaign

______________________________________________________________
Creative

its ok to not comment...

Noosphere's picture
Noosphere
Activity Score 48

Totally agree with Angloitalian and others. The Sarah Palin one is way better than the rest in my opinion though.

marciojucah's picture
marciojucah
Activity Score 24

It's been done and it is not a enough new approach to an old idea. Might work in real life to a target that doesn't follow the ad industry.

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