Advertising Agency: Special Group, New Zealand
Creative Directors: Rob Jack, Tony Bradbourne
Art Director: Sarah Frizzell
Copywriter: Kim Frazer
Account Director: Annabel Rees
Account manager: Stephanie Lee
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8 Comments
love all three ads.
Nice, but this has been done many times. Show the bad reaction from somebody out of your target audience.
http://jackmancer.com/
http://twitter.com/jackmancer/
figata
http://www.mandarinoadv.com
As Jaap has said, feels very familiar. Think I've seen it done for South Park.
Using the negative from one group as a positive for another is, as some have already said, a familiar theme. However, it has been done well with all three ads.
good campaign
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Creative
its ok to not comment...
Totally agree with Angloitalian and others. The Sarah Palin one is way better than the rest in my opinion though.
It's been done and it is not a enough new approach to an old idea. Might work in real life to a target that doesn't follow the ad industry.