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Foundation Abbé Pierre: Price

Foundation Abbé Pierre: Price
Your rating: None Average: 7.5 (22 votes)

Advertising Agency: BDDP & Fils, Paris, France
Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler
Released: December 2008

16 Comments

ORISHAS76's picture 344 pencils
Crisp One's picture 2031 pencils

re-visit the execution portion

Guest's picture

GREAT!

Guest's picture

nice

Guest's picture

I like...

dsklan's picture 1789 pencils

done by serviceplan!

WillBuller's picture 88 pencils

It would definitely make me think if I were to see it on the sidewalk, successful in that manner.

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

Guest's picture
5

Nice idea but ACTION please!!!!

Guest's picture

Nice campaign.

But, if I want to "take action", what am I supoused to do?

teenie's picture 1906 pencils

Excellent point. Social ads always need a call to action. Always. Who cares if it "ruins" the layout. The cause always needs concrete help.

The idea is great, though.

Dale's picture 374 pencils

This comment and the other two guests are spot on.

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

The Fondation and l'Abbé Pierre are very famous in France. You just have to write Abbé Pierre on Google, etc.
The bottom line : +49% increase in online donations vs last year.

teenie's picture 1906 pencils

The majority of people who sign up for monthly donations are over 55 (at least in NA), and there's a whole chunk of them who aren't comfortable with computers--let alone able to figure out what to do with Google. They should shave a simple, self-evident way to make a donation.

That said, the numbers are really impressive.

maashookshee's picture 414 pencils

well done ..every thing..

jungleraven's picture 290 pencils

this one is my fav.
nicely executed idea. ppl lookin' up makes it even more killer.
Cud b a bus top also. like the "don't jump" sticker pasted on a bus-top...

Sell the sizzle, not the steak.

PaMcHugh's picture 42 pencils

Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html

Simple idea, very effective. Clever.

Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html

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