Foundation Abbé Pierre: Price

Advertising Agency: BDDP & Fils, Paris, France
Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler
Released: December 2008

Related videos by Shutterstock

16 comments

ORISHAS76's picture
ORISHAS76
344 pencils

gENIAL!!!!

Crisp One's picture
Crisp One
2007 pencils

re-visit the execution portion

Guest's picture
Guest

GREAT!

Guest's picture
Guest

nice

Guest's picture
Guest

I like...

dsklan's picture
dsklan
1927 pencils

done by serviceplan!

WillBuller's picture
WillBuller
88 pencils

It would definitely make me think if I were to see it on the sidewalk, successful in that manner.

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

Guest's picture
Guest

Nice idea but ACTION please!!!!

Guest's picture
Guest

Nice campaign.

But, if I want to "take action", what am I supoused to do?

teenie's picture
teenie
1894 pencils

Excellent point. Social ads always need a call to action. Always. Who cares if it "ruins" the layout. The cause always needs concrete help.

The idea is great, though.

Dale's picture
Dale
370 pencils

This comment and the other two guests are spot on.

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

The Fondation and l'Abbé Pierre are very famous in France. You just have to write Abbé Pierre on Google, etc.
The bottom line : +49% increase in online donations vs last year.

teenie's picture
teenie
1894 pencils

The majority of people who sign up for monthly donations are over 55 (at least in NA), and there's a whole chunk of them who aren't comfortable with computers--let alone able to figure out what to do with Google. They should shave a simple, self-evident way to make a donation.

That said, the numbers are really impressive.

maashookshee's picture
maashookshee
414 pencils

well done ..every thing..

jungleraven's picture
jungleraven
291 pencils

this one is my fav.
nicely executed idea. ppl lookin' up makes it even more killer.
Cud b a bus top also. like the "don't jump" sticker pasted on a bus-top...

PaMcHugh's picture
PaMcHugh
42 pencils

Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html

Simple idea, very effective. Clever.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments