Foundation Abbé Pierre: Price
Advertising Agency: BDDP & Fils, Paris, France
Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler
Released: December 2008
16 comments
gENIAL!!!!
re-visit the execution portion
GREAT!
nice
I like...
done by serviceplan!
It would definitely make me think if I were to see it on the sidewalk, successful in that manner.
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never stop exploring.
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Nice idea but ACTION please!!!!
Nice campaign.
But, if I want to "take action", what am I supoused to do?
Excellent point. Social ads always need a call to action. Always. Who cares if it "ruins" the layout. The cause always needs concrete help.
The idea is great, though.
This comment and the other two guests are spot on.
- The only thing more rare than a good ad is a good guest comment -
The Fondation and l'Abbé Pierre are very famous in France. You just have to write Abbé Pierre on Google, etc.
The bottom line : +49% increase in online donations vs last year.
The majority of people who sign up for monthly donations are over 55 (at least in NA), and there's a whole chunk of them who aren't comfortable with computers--let alone able to figure out what to do with Google. They should shave a simple, self-evident way to make a donation.
That said, the numbers are really impressive.
well done ..every thing..
this one is my fav.
nicely executed idea. ppl lookin' up makes it even more killer.
Cud b a bus top also. like the "don't jump" sticker pasted on a bus-top...
Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html
Simple idea, very effective. Clever.