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Foundation Abbé Pierre: Price

Foundation Abbé Pierre: Price
Your rating: None Average: 7.5 (22 votes)

Advertising Agency: BDDP & Fils, Paris, France
Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler
Released: December 2008

16 Comments

ORISHAS76's picture 344 pencils
ORISHAS76 | Wed, 2009-01-14 14:39

gENIAL!!!!

www.joancordoves.blogspot.com

Crisp One's picture 2031 pencils
Crisp One | Wed, 2009-01-14 15:23

re-visit the execution portion

Guest's picture
Guest | Wed, 2009-01-14 21:09

GREAT!

Guest's picture
Guest | Thu, 2009-01-15 00:54

nice

Guest's picture
Guest | Thu, 2009-01-15 08:36

I like...

dsklan's picture 1789 pencils
dsklan | Thu, 2009-01-15 09:46

done by serviceplan!

WillBuller's picture 88 pencils
WillBuller | Thu, 2009-01-15 13:47

It would definitely make me think if I were to see it on the sidewalk, successful in that manner.

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

Guest's picture
Guest | Thu, 2009-01-15 14:04
5

Nice idea but ACTION please!!!!

Guest's picture
Guest | Thu, 2009-01-15 15:09

Nice campaign.

But, if I want to "take action", what am I supoused to do?

teenie's picture 1906 pencils
teenie | Thu, 2009-01-15 15:36

Excellent point. Social ads always need a call to action. Always. Who cares if it "ruins" the layout. The cause always needs concrete help.

The idea is great, though.

Dale's picture 374 pencils
Dale | Thu, 2009-01-15 16:09

This comment and the other two guests are spot on.

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest | Fri, 2009-01-16 05:53

The Fondation and l'Abbé Pierre are very famous in France. You just have to write Abbé Pierre on Google, etc.
The bottom line : +49% increase in online donations vs last year.

teenie's picture 1906 pencils
teenie | Fri, 2009-01-16 10:39

The majority of people who sign up for monthly donations are over 55 (at least in NA), and there's a whole chunk of them who aren't comfortable with computers--let alone able to figure out what to do with Google. They should shave a simple, self-evident way to make a donation.

That said, the numbers are really impressive.

maashookshee's picture 414 pencils
maashookshee | Sun, 2009-01-18 02:35

well done ..every thing..

jungleraven's picture 290 pencils
jungleraven | Mon, 2009-01-19 05:47

this one is my fav.
nicely executed idea. ppl lookin' up makes it even more killer.
Cud b a bus top also. like the "don't jump" sticker pasted on a bus-top...

Sell the sizzle, not the steak.

PaMcHugh's picture 42 pencils
PaMcHugh | Thu, 2009-02-12 12:09

Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html

Simple idea, very effective. Clever.

Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html

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