Foundation Abbé Pierre: Bad

Advertising Agency: BDDP & Fils, Paris, France
Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler
Released: December 2008

16 comments

xtianwilliams's picture
xtianwilliams
60 pencils

Tried to sell this idea to our client on my last campaign...but they didn't want to spend the money. damn damn damn. Another missed opportunity.

Guest's picture
Guest

that's picture???..... wow

Guest's picture
Guest

boring and oldfashioned.

Guest's picture
Guest

i hate it when people leave stupid comments. it's interesting and effective.

Dale's picture
Dale
370 pencils

I detest stupid comments on this site, however I disagree with your second sentence. I think it's interesting enough that if I were walking down the street it would catch my eye. I would then continue walking and a block later I would have no idea what the purpose of the ad is for other than to say that some people live in bad housing/are homeless/are poor or something. That's hardly earth shattering information nor one that would compel me to do something specific because it provides no information for a solution.

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

It does because l'abbe pierre is very famous in France and you know you can give money to help
And also when you walk by , you really feel the impression that the guy is living in the advertising window , it's really effective!
The same for the previous , when you see it in the subway the ad is as big as the room they living in , it's really well done

Guest's picture
Guest

It does because l'abbe pierre is very famous in France and you know you can give money to help
And also when you walk by , you really feel the impression that the guy is living in the advertising window , it's really effective!
The same for the previous , when you see it in the subway the ad is as big as the room they living in , it's really well done

sneakyhands's picture
sneakyhands
1857 pencils

this one brings the others down. the line should be spatial like the others. this one doesn't make me want to help.

Guest's picture
Guest

Saw this exact idea for transit shelter ads by an agency in Asia. I will try to find a link and will post it.

Guest's picture
Guest

live inside lightbox also not cheap!

Guest's picture
Guest

just like the great campaign out of germany that showed people with awful jobs inside an atm, a coffee machine, etc....
how is this different?

Guest's picture
Guest

See...there is a contact on this board. www.

trans's picture
trans
60 pencils

very nice, It will stop me.

Advertising Pawn's picture
Advertising Pawn
419 pencils

Fantastic campaign.

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darth_darkcape's picture
darth_darkcape
100 pencils

you could $1200 a month for that space in Tribeca...

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