Foundation Abbé Pierre: 7

Advertising Agency: BDDP & Fils, Paris, France
Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler
Released: December 2008

16 comments

Guest's picture
Guest

You can put another bed where the typo is.

Guest's picture
Guest

yes, but he owns laptop, tv and microwave oven

jamesrothenburg's picture
jamesrothenburg
554 pencils

great stuff!

Guest's picture
Guest

They should thank they've gotta home...

Guest's picture
Guest

david, t'es trop fort! excellentissime!

Guest's picture
Guest

pssshhhhh welcome to new york city.

Guest's picture
Guest

cannes material

mattndan's picture
mattndan
953 pencils

Could have made the guy a bit more 'scruffy' looking, his shoes are in better condition than mine!

Guest's picture
Guest

i cannot understand how people can like these. completely un-original!

Dale's picture
Dale
370 pencils

These aren't bad for their unoriginality, they're bad because people will simply move on after seeing it. There is precious little information and no call to action. I suspect 60 seconds later most people would have no idea what organisation this was for.

The objective is wonderful, the operation or execution is poor. The results is confusing what you're trying to achieve. Media coverage, even if it is exceptionally wide, of an ad that doesn't say much is not the end result anybody should be seeking.

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

The Abbé Pierre was the favorite personnality for french people during years.
His foundation is one of the most well-known in France.

Advertising Pawn's picture
Advertising Pawn
419 pencils

Fantastic campaign.

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Guest's picture
Guest

This is absolute crap. Every damn joke about working two jobs in NYC is about having an apartment the size of a shoe box. Can you hear the rim shot off the drums?

Guest's picture
Guest

Where have you seen NYC in the lines?!!This campaign is for France!
I hope you don't work in an ad agency, because you won't be able to read a brief!

Guest's picture
Guest

you could have shown the guy in a poor condition....i don't have much of the facilities which he owns and moreover i think this is enough for a person who comes to home only to sleep....with a laptop i hope you are not unemployed....wake the guy from the scene....let him listen how he is been criticized.....but must say good photography......

sharonjackson's picture
sharonjackson
131 pencils

This is a brilliant campaign to address the housing crisis in Europe and in France specifically. It does not say that you cannot own a laptop or a microwave. It says that there is no place to live.

If you people would stop sniping at each other and have some manners, this might be a better discussion.

SJackson

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