Foundation Abbé Pierre: 6

Advertising Agency: BDDP & Fils, Paris, France
Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler
Released: December 2008

23 comments

Guest's picture
Guest

Bien.

ORISHAS76's picture
ORISHAS76
344 pencils

esta bueno!!!!

Guest's picture
Guest

Very neat campaing.

Guest's picture
Guest

gold

Guest's picture
Guest

I am amazed my this campaing.

Guest's picture
Guest

Great absolutly!!!!!

mattndan's picture
mattndan
953 pencils

A good campaign but like i said on the other, he needs to be dressed to suit it more. His clothes are practically brand new.

Guest's picture
Guest

I'm totally agree with you.

Guest's picture
Guest

6 m2 à Tokyo c'est du luxe....ok for the idea but this is the kind of ad that makes you feel bad and at the same time you say "what can i do? vote for a new president ? and then ...will this be the solution? WELL WE ALL FEEL GOOD BECAUSE THIS AD GIVES YOU THE FEELING THAT IN FRANCE WE CARE BECAUSE WE TALK ABOUT IT, THE AGENCY IS HAPPY AND PROUD AND WORKING ALREADY IN A NEW CAMPAIGN TO SELL LUXURY VILLAS ...this is our world guys, should we wake up?????!!!!

Dale's picture
Dale
370 pencils

This is actually a good comment, at least what I understand of it. Touchy-feely ads are fine and dandy and allow us to do pro-bono work or at the very least, pat ourselves on the back. Hell, we might even get an award and allow others to pat us on the back.

Without a call to action, what does this ad accomplish? What are the people on the street waiting for the bus, ie the actual audience, supposed to take away from this?

- The only thing more rare than a good ad is a good guest comment -

Hibon's picture
Hibon
3731 pencils

Agree 100% !!!!

Simple ideas are the best !

Guest's picture
Guest

Do you honestly think these ads are about Tokyo?
This is a useless comparison…

Dale's picture
Dale
370 pencils

Do you honestly see a call to action here? This is a useless red herring....

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

seen it seen it seen it a million times

Guest's picture
Guest

Isn't it a good reson to wake up?

Advertising Pawn's picture
Advertising Pawn
419 pencils

Fantastic campaign.

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whitespace's picture
whitespace
1953 pencils

Reminds me of the stuck in a sucky job campaign. Good use, nonetheless. :)

Guest's picture
Guest

I'm sorry but I really am not going to feel all that bad. Try living in NYC as a junior copywriter and you will feel same way, but you are working in an office bigger than your apartment and you are responsible for millions in advertising dollars.

Guest's picture
Guest

Please stop to compare Tokyo or NY with the average city in France! This is not an international campaign!
Your comments are absolutly stupid!

Dale's picture
Dale
370 pencils

I absolutely believe in context in advertisements; what works here might not, and probably will not, work there. However your comment neglects the core concern here. There is no call to action.

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

There is an internet address on the french version.

nkeen's picture
nkeen
10 pencils

amazing campaign

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