Foundation Abbé Pierre: 6
Advertising Agency: BDDP & Fils, Paris, France
Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler
Released: December 2008
Comments
Bien.
esta bueno!!!!
www.joancordoves.blogspot.com
Very neat campaing.
gold
I am amazed my this campaing.
Great absolutly!!!!!
A good campaign but like i said on the other, he needs to be dressed to suit it more. His clothes are practically brand new.
I'm totally agree with you.
6 m2 à Tokyo c'est du luxe....ok for the idea but this is the kind of ad that makes you feel bad and at the same time you say "what can i do? vote for a new president ? and then ...will this be the solution? WELL WE ALL FEEL GOOD BECAUSE THIS AD GIVES YOU THE FEELING THAT IN FRANCE WE CARE BECAUSE WE TALK ABOUT IT, THE AGENCY IS HAPPY AND PROUD AND WORKING ALREADY IN A NEW CAMPAIGN TO SELL LUXURY VILLAS ...this is our world guys, should we wake up?????!!!!
This is actually a good comment, at least what I understand of it. Touchy-feely ads are fine and dandy and allow us to do pro-bono work or at the very least, pat ourselves on the back. Hell, we might even get an award and allow others to pat us on the back.
Without a call to action, what does this ad accomplish? What are the people on the street waiting for the bus, ie the actual audience, supposed to take away from this?
- The only thing more rare than a good ad is a good guest comment -
Agree 100% !!!!
Simple ideas are the best !
Do you honestly think these ads are about Tokyo?
This is a useless comparison…
Do you honestly see a call to action here? This is a useless red herring....
- The only thing more rare than a good ad is a good guest comment -
seen it seen it seen it a million times
Isn't it a good reson to wake up?
Fantastic campaign.
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Reminds me of the stuck in a sucky job campaign. Good use, nonetheless. :)
I'm sorry but I really am not going to feel all that bad. Try living in NYC as a junior copywriter and you will feel same way, but you are working in an office bigger than your apartment and you are responsible for millions in advertising dollars.
Please stop to compare Tokyo or NY with the average city in France! This is not an international campaign!
Your comments are absolutly stupid!
I absolutely believe in context in advertisements; what works here might not, and probably will not, work there. However your comment neglects the core concern here. There is no call to action.
- The only thing more rare than a good ad is a good guest comment -
There is an internet address on the french version.
Done here:
http://adsoftheworld.com/media/print/amnesty_international_prisoner_2
here:
http://adsoftheworld.com/media/print/amnesty_international_prisoner_3
and here:
http://adsoftheworld.com/media/print/amnesty_international_prisoner_1
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