Ford Motor Company: Burnout

The new 2010 Mustang. Unleashed.

This billboard was showcased in Detroit, MI at the Woodward Dream Cruise, the world's largest one-day automotive event. A smoke machine was installed behind the board, and every few minutes the rear wheel would spin, spewing smoke for the ultimate one-minute burnout.

Advertising Agency: Team Detroit / Detroit, MI, USA
Executive Creative Director: Toby Barlow
Creative Directors: Shanky Das, Whitney Jenkins
Art Director: Jason Rosenberg
Copywriters: Bob Havlena, AJ Musial
Published: August 2009

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19 comments

Hibon's picture
Hibon
3731 pencils

Not great just OK.

Simple ideas are the best !

meraj's picture
meraj
216 pencils

agreed ....just ok :)

Reality Check's picture
Reality Check
1799 pencils

Ford Motor Company: Burnout doesn't quite work without the vroom vroom, but it can't quite be dismissed, either.

dollypoppin's picture
dollypoppin
1423 pencils

Was thinking of the same thing..

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"Nihil sub sole novum"

Tommy G.'s picture
Tommy G.
897 pencils

Attractive idea!

Guest's picture
Guest

I have the same idea on my porti.. damn!

Guest's picture
Guest

I have the same idea on my porti.. damn!

hufflepoff's picture
hufflepoff
430 pencils

First level, but, I think it attracts attention...

Zulu-1's picture
Zulu-1
130 pencils

Interesting!!!

Dzsoi's picture
Dzsoi
5626 pencils

Good enough to draw attention, maybe loudspeakers would have been useful too.

bricard's picture
bricard
189 pencils

Yes, the roar of a Mustang engine would have been a great addition. Maybe the smell of burning rubber too?

AssassinX's picture
AssassinX
1329 pencils

American Drag race. LOL

Yeah agree with Dzsoi, it's enough.

:)

Guest's picture
Guest

Here you can look at the video http://www.youtube.com/watch?v=WChx8s3uPlI

keithstoeckeler's picture
keithstoeckeler
425 pencils

Really nice idea, certainly for the event is was geared for. Nice to see traditional media taken in a new direction.

Guest's picture
Guest

brilliant

Abrahams's picture
Abrahams
109 pencils

ok ok...catchy stuff!

andyStock's picture
andyStock
666 pencils

This is great - creative and original.

Guest's picture
Guest

Pretty cool!

Guest's picture
Guest

Two Copy writers? Let me guess, one wrote "The new 2010 Mustang." And the other wrote, "Unleashed."

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