Ford Motor Company: Burnout
The new 2010 Mustang. Unleashed.
This billboard was showcased in Detroit, MI at the Woodward Dream Cruise, the world's largest one-day automotive event. A smoke machine was installed behind the board, and every few minutes the rear wheel would spin, spewing smoke for the ultimate one-minute burnout.
Advertising Agency: Team Detroit / Detroit, MI, USA
Executive Creative Director: Toby Barlow
Creative Directors: Shanky Das, Whitney Jenkins
Art Director: Jason Rosenberg
Copywriters: Bob Havlena, AJ Musial
Published: August 2009
19 Comments
Not great just OK.
Simple ideas are the best !
agreed ....just ok :)
Ford Motor Company: Burnout doesn't quite work without the vroom vroom, but it can't quite be dismissed, either.
Was thinking of the same thing..
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"Nihil sub sole novum"
Attractive idea!
I have the same idea on my porti.. damn!
I have the same idea on my porti.. damn!
First level, but, I think it attracts attention...
Interesting!!!
Good enough to draw attention, maybe loudspeakers would have been useful too.
Yes, the roar of a Mustang engine would have been a great addition. Maybe the smell of burning rubber too?
American Drag race. LOL
Yeah agree with Dzsoi, it's enough.
:)
Here you can look at the video http://www.youtube.com/watch?v=WChx8s3uPlI
Really nice idea, certainly for the event is was geared for. Nice to see traditional media taken in a new direction.
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http://keithstoeckeler.com
http://allthatinspires.me
brilliant
ok ok...catchy stuff!
This is great - creative and original.
Poster Frames Stock Displays Blog. Twitter. Facebook.
Pretty cool!
Two Copy writers? Let me guess, one wrote "The new 2010 Mustang." And the other wrote, "Unleashed."