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Burnout

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Published/Aired: 
August 2009
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Description: 

This billboard was showcased in Detroit, MI at the Woodward Dream Cruise, the world's largest one-day automotive event. A smoke machine was installed behind the board, and every few minutes the rear wheel would spin, spewing smoke for the ultimate one-minute burnout.

The new 2010 Mustang. Unleashed.

Advertising Agency: Team Detroit / Detroit, MI, USA
Executive Creative Director: Toby Barlow
Creative Directors: Shanky Das, Whitney Jenkins
Art Director: Jason Rosenberg
Copywriters: Bob Havlena, AJ Musial

Comments (19)

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Two Copy writers? Let me guess, one wrote "The new 2010 Mustang." And the other wrote, "Unleashed."

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