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Burnout

Agency: 
Published/Aired: 
August 2009
Description: 

This billboard was showcased in Detroit, MI at the Woodward Dream Cruise, the world's largest one-day automotive event. A smoke machine was installed behind the board, and every few minutes the rear wheel would spin, spewing smoke for the ultimate one-minute burnout.

The new 2010 Mustang. Unleashed.

Advertising Agency: Team Detroit / Detroit, MI, USA
Executive Creative Director: Toby Barlow
Creative Directors: Shanky Das, Whitney Jenkins
Art Director: Jason Rosenberg
Copywriters: Bob Havlena, AJ Musial

Comments (19)

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Highest Rated

Guest's picture
Guest

Two Copy writers? Let me guess, one wrote "The new 2010 Mustang." And the other wrote, "Unleashed."

Hibon's picture
Hibon
Activity Score 3736

Not great just OK.

Simple ideas are the best !

meraj's picture
meraj
Activity Score 216

agreed ....just ok :)

Reality Check's picture
Reality Check
Activity Score 2537

Ford Motor Company: Burnout doesn't quite work without the vroom vroom, but it can't quite be dismissed, either.

dollypoppin's picture
dollypoppin
Activity Score 1423

Was thinking of the same thing..

---------
"Nihil sub sole novum"

Tommy G.'s picture
Tommy G.
Activity Score 897

Attractive idea!

Guest's picture
Guest

I have the same idea on my porti.. damn!

Guest's picture
Guest

I have the same idea on my porti.. damn!

hufflepoff's picture
hufflepoff
Activity Score 430

First level, but, I think it attracts attention...

Zulu-1's picture
Zulu-1
Activity Score 130

Interesting!!!

Dzsoi's picture
Dzsoi
Activity Score 8073

Good enough to draw attention, maybe loudspeakers would have been useful too.

bricard's picture
bricard
Activity Score 189

Yes, the roar of a Mustang engine would have been a great addition. Maybe the smell of burning rubber too?

AssassinX's picture
AssassinX
Activity Score 1329

American Drag race. LOL

Yeah agree with Dzsoi, it's enough.

:)

Guest's picture
Guest

Here you can look at the video http://www.youtube.com/watch?v=WChx8s3uPlI

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Really nice idea, certainly for the event is was geared for. Nice to see traditional media taken in a new direction.

Guest's picture
Guest

brilliant

Abrahams's picture
Abrahams
Activity Score 109

ok ok...catchy stuff!

andyStock's picture
andyStock
Activity Score 666

This is great - creative and original.

Guest's picture
Guest

Pretty cool!

Guest's picture
Guest

Two Copy writers? Let me guess, one wrote "The new 2010 Mustang." And the other wrote, "Unleashed."

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