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Published/Aired: 
December 2008
Description: 
Advertising Agency: BDDP & Fils, Paris, France
Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler

Comments (16)

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Highest Rated

teenie's picture
teenie
Activity Score 1894

Excellent point. Social ads always need a call to action. Always. Who cares if it "ruins" the layout. The cause always needs concrete help.

The idea is great, though.

ORISHAS76's picture
ORISHAS76
Activity Score 344

gENIAL!!!!

Crisp One's picture
Crisp One
Activity Score 2005

re-visit the execution portion

Guest's picture
Guest

GREAT!

Guest's picture
Guest

nice

Guest's picture
Guest

I like...

dsklan's picture
dsklan
Activity Score 1926

done by serviceplan!

WillBuller's picture
WillBuller
Activity Score 88

It would definitely make me think if I were to see it on the sidewalk, successful in that manner.

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

Guest's picture
Guest

Nice idea but ACTION please!!!!

Guest's picture
Guest

Nice campaign.

But, if I want to "take action", what am I supoused to do?

teenie's picture
teenie
Activity Score 1894

Excellent point. Social ads always need a call to action. Always. Who cares if it "ruins" the layout. The cause always needs concrete help.

The idea is great, though.

Dale's picture
Dale
Activity Score 370

This comment and the other two guests are spot on.

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

The Fondation and l'Abbé Pierre are very famous in France. You just have to write Abbé Pierre on Google, etc.
The bottom line : +49% increase in online donations vs last year.

teenie's picture
teenie
Activity Score 1894

The majority of people who sign up for monthly donations are over 55 (at least in NA), and there's a whole chunk of them who aren't comfortable with computers--let alone able to figure out what to do with Google. They should shave a simple, self-evident way to make a donation.

That said, the numbers are really impressive.

maashookshee's picture
maashookshee
Activity Score 414

well done ..every thing..

jungleraven's picture
jungleraven
Activity Score 291

this one is my fav.
nicely executed idea. ppl lookin' up makes it even more killer.
Cud b a bus top also. like the "don't jump" sticker pasted on a bus-top...

PaMcHugh's picture
PaMcHugh
Activity Score 42

Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html

Simple idea, very effective. Clever.

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