30 comments

Guest commenter 03's picture
Guest commenter 03

I don't get it.

STRTLRS's picture
STRTLRS
1607 pencils

Butter's so good you'll only eat the part that has it on. And then it burns a hole in your stomach.

www.storytellerscreative.com

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I think, therefore... yeah.

Guest commenter 03's picture
Guest commenter 03

Okay. Then I understand it. But I don't understand why there are still parts of butter on the slice. Maybe the butter's too old – rancy?

STRTLRS's picture
STRTLRS
1607 pencils

Some butter had to be left on there in order for the ad to make sense. Think about it...

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest commenter 03's picture
Guest commenter 03

Okay. Maybe I am dense.

STRTLRS's picture
STRTLRS
1607 pencils

No problem. You know, upon further inspection of this piece, I'm thinking why is the wall being revealed? Shouldn't it be white behind the bread? Guess whoever ate the bread also has a taste for industrial strength billboard materials.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Tina Dev's picture
Tina Dev
60 pencils

inat

Ha ha ha. Can't help but laugh. And could not distinguish the taste difference as the butter was so good.

JohnnyR's picture
JohnnyR

Acid butter?

Guest commenter's picture
Guest commenter

looks a bit suspicious of poor retouching.

Guest commenter's picture
Guest commenter

yep, the lines don't match!

Guest commenter's picture
Guest commenter

I guess the agency has to post a video when they do the award submission....coz this looked like a photoshopped work to me.

VoldemortFears.Me's picture
VoldemortFears.Me

Fyi, this ad was made in two versions.
One with a white background.
One with actually a real hole (they probably paid back a few ad stands).

And actually, walking or driving along them was quite amazing and invoked some thinking.
Which is really good actually. Makes sense.

sneakyhands's picture
sneakyhands
1857 pencils

this is begging for some spray paint eyes.

izmild's picture
izmild
770 pencils

Yummy!!! Good idea!

Whitefang's picture
Whitefang
509 pencils

shite

Guest commenter's picture
Guest commenter

But you don't butter the crust anyway even if was shit butter that wouldn't effect the crust.

I hate crusts . so i guess im biased too.

Guest commenter's picture
Guest commenter

But you don't butter the crust anyway even if was shit butter that wouldn't effect the crust.

I hate crusts . so i guess im biased too.

Guest commenter's picture
Guest commenter

even if its shit butter you still wouldnt butter the crusts. and you would eat them anyway..... this is more a campaign for people like me who hate crusts.... not butter!!

alvinpck's picture
alvinpck
1467 pencils

The girl at the bottom ate it? She look suspicious.

Guest 007's picture
Guest 007
Guess what's picture
Guess what

why don't display a full-real giant bread? http://InspirationalCopy.blogspot.com

Wordnerd's picture
Wordnerd
6660 pencils

why does the angency post such faked ads here? if the background is printed on the billboard it would just work in this exact ancle and if they made a real hole in it the tiles don't match. what the hell?

brandsurgeon's picture
brandsurgeon
693 pencils

Wordnerd, please indulge us... who gave you your name?

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Most times, worst enemies used to be best friends...

Guest commenter's picture
Guest commenter

i dont eaven believe this is done in real

Blair Semenoff's picture
Blair Semenoff
651 pencils

Is that a 3D billboard??

Guest's picture
Guest

If the butter was THAT good, i would have made an exception and eaten the crust this time ;)

Guest's picture
Guest

If you get the idea, it's a good concept. Enough said.

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

Nice idea, but execution is a little bit weird! Why they had to show the wall behind the billboard in the middle? It really gives a feeling that something's wrong with it - this solution does not make idea stronger.

dclxvi

ranbandi69's picture
ranbandi69
12 pencils

I think it's 2 ideas fighting. Butter is so good you eat only that part AND can eat anything with this butter?

keliomatic's picture
keliomatic
6 pencils

It looks cool and it's a cool concept that makes sense and has a truth behind it that many people can relate to (non crust eaters). Don't think about it so much. Just appreciate it.

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