Financial Times: Global downturn

Global downturn. What's the first mistake businesses make?
We live in Financial Times.

Advertising Agency: DDB London, UK
Executive Creative Director: Jeremy Craigen
Creative Directors: Ben Tollett, Emer Stamp
Copywriter: Mike Crowe
Advertiser's Supervisor: Frances Brindle-Global Marketing Director, Caroline Haliwell-Head Of Global Brand
Planner: Lucy Jameson
Account Managers: Paul Billingsley, Matt Bundy
Account Supervisor: Anna Hopwood
Art Director: Rob Messeter
Photographers: Rob Messeter, Wayne Parker
Typographer: Pete Mould