Financial Times: Global downturn
Global downturn. What's the first mistake businesses make?
www.ft.com/budgets
We live in Financial Times.
Advertising Agency: DDB London, UK
Executive Creative Director: Jeremy Craigen
Creative Directors: Ben Tollett, Emer Stamp
Copywriter: Mike Crowe
Advertiser's Supervisor: Frances Brindle-Global Marketing Director, Caroline Haliwell-Head Of Global Brand
Planner: Lucy Jameson
Account Managers: Paul Billingsley, Matt Bundy
Account Supervisor: Anna Hopwood
Art Director: Rob Messeter
Photographers: Drew Leavy, Rob Messeter, Wayne Parker
Typographer: Pete Mould
Comments
It's the right sentiment and speaks for optimism...good execution, I reckon.
I like it. It's intelligent and treats readers as though they are intelligent. An agency should have done this campaign as a house ad. Good work.
As a creative I really like this idea, as well as the mental leap it requires. But I have a feeling it could go over the heads of 90% of its target market who may not even notice it. I saw this at my local train station - and some ads get people's attention as they're waiting for the train - but everyone seemed oblivious to this. Perhaps they mistook it for a genuine torn down billboard.
I feel like an idiot but I just don't get it.
1st mistake is no advertising...