Financial Times: Global downturn

Global downturn. What's the first mistake businesses make?
www.ft.com/budgets
We live in Financial Times.

Advertising Agency: DDB London, UK
Executive Creative Director: Jeremy Craigen
Creative Directors: Ben Tollett, Emer Stamp
Copywriter: Mike Crowe
Advertiser's Supervisor: Frances Brindle-Global Marketing Director, Caroline Haliwell-Head Of Global Brand
Planner: Lucy Jameson
Account Managers: Paul Billingsley, Matt Bundy
Account Supervisor: Anna Hopwood
Art Director: Rob Messeter
Photographers: Rob Messeter, Wayne Parker
Typographer: Pete Mould

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6 comments

Dev Kumar's picture
Dev Kumar
834 pencils

It's the right sentiment and speaks for optimism...good execution, I reckon.

Guest's picture
Guest

I like it. It's intelligent and treats readers as though they are intelligent. An agency should have done this campaign as a house ad. Good work.

Guest's picture
Guest

As a creative I really like this idea, as well as the mental leap it requires. But I have a feeling it could go over the heads of 90% of its target market who may not even notice it. I saw this at my local train station - and some ads get people's attention as they're waiting for the train - but everyone seemed oblivious to this. Perhaps they mistook it for a genuine torn down billboard.

Guest's picture
Guest

I feel like an idiot but I just don't get it.

Guest's picture
Guest

1st mistake is no advertising...

velle's picture
velle
1550 pencils

i wouldnt have given this a second look

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